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1. 
Cover image for Güçlü markalar yaratmak
Güçlü markalar yaratmak
Author 
Aaker, David A. Demir, Erdem.
Preferred Shelf Number 
HD69.B7 A216 2020
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2. 
Cover image for Marka yönetimi
Marka yönetimi
Author 
Tosun, Nurhan Babür.
Preferred Shelf Number 
HD69.B7 T67 2020
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3. 
Cover image for Managing brands in 4D : understanding perceptual, emotional, social and cultural branding
Managing brands in 4D : understanding perceptual, emotional, social and cultural branding
Author 
Pogorzelski, Jacek, author.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/9781787561021
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4. 
Cover image for Marka yönetimi
Marka yönetimi
Author 
Atılgan, Fatma.
Preferred Shelf Number 
HD69.B7 A85 2017
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5. 
Cover image for Marka yönetimi
Marka yönetimi
Author 
Baş, Mehmet
Preferred Shelf Number 
HD69 .B7 B37 2015
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6. 
Cover image for Strategic brand management : building, measuring, and managing brand equity
Strategic brand management : building, measuring, and managing brand equity
Author 
Keller, Kevin Lane.
Preferred Shelf Number 
HD69.B7 K45 2013
Format: 
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7. 
Cover image for Marka yönetimi ve marka stratejileri
Marka yönetimi ve marka stratejileri
Author 
Çakırer, Mehmet Akif
Preferred Shelf Number 
HD69.B7 C35 2013
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8. 
Cover image for The new emerging market multinationals four strategies for disrupting markets and building brands
The new emerging market multinationals four strategies for disrupting markets and building brands
Author 
Chattopadhyay, Amitava. Batra, Rajeev. Ozsomer, Aysegul.
Preferred Shelf Number 
ONLINE
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Subscription required
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9. 
Cover image for Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the difference
Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the difference
Author 
Post, Karen.
Preferred Shelf Number 
ONLINE
Electronic Access 
Subscription required
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10. 
Cover image for Stratejik marka yönetimi
Stratejik marka yönetimi
Author 
İslamoğlu, Ahmet Hamdi. Fırat, Duygu.
Preferred Shelf Number 
HD69.B7 I85 2011
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11. 
Cover image for Strategic brand management for B2B markets a road map for organizational transformation
Strategic brand management for B2B markets a road map for organizational transformation
Author 
Sarin, Sharad.
Preferred Shelf Number 
ONLINE(369410.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/strategic-brand-management-for-b2b-markets
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12. 
Cover image for Integrating design, logistics and branding for sustainable value creation : proceedings
Integrating design, logistics and branding for sustainable value creation : proceedings
Author 
ICOVACS 2008 International Conference on Value Chain sustainability (November 12-14, 2008 : İzmir) Baltacıoğlu, Tunçdan. Demirbağ Kaplan, Melike. Yurt, Öznur.
Preferred Shelf Number 
HD69 .I26 2009
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13. 
Cover image for Eating the big fish how challenger brands can compete against brand leaders
Eating the big fish how challenger brands can compete against brand leaders
Author 
Morgan, Adam, 1969-
Preferred Shelf Number 
ONLINE
Electronic Access 
Click for information on Adobe Digital Editions version
Click for information on Mobipocket Reader version
Image http://images.contentreserve.com/ImageType-100/0128-1/{15339FA4-B05D-4355-8B95-C185D69C9892}Img100.jpg
Wiley InterScience http://dx.doi.org/10.1002/9781118257944
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14. 
Cover image for Luxury brand management : a world of privilege
Luxury brand management : a world of privilege
Author 
Chevalier, Michel. Mazzalovo, Gerald.
Preferred Shelf Number 
HD69.B7 C473 2008
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15. 
Cover image for Strategic brand management : building, measuring, and managing brand equity
Strategic brand management : building, measuring, and managing brand equity
Author 
Keller, Kevin Lane, 1956-
Preferred Shelf Number 
HD69.B7 K45 2008
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16. 
Cover image for Trump University branding 101 how to build the most valuable asset of any business
Trump University branding 101 how to build the most valuable asset of any business
Author 
Sexton, Donald E., 1943-
Preferred Shelf Number 
ONLINE
Electronic Access 
Wiley InterScience An electronic book accessible through the World Wide Web; click for information
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17. 
Cover image for Handbook of pharmaceutical public policy
Handbook of pharmaceutical public policy
Author 
Fulda, Thomas R. Wertheimer, Albert I.
Preferred Shelf Number 
ONLINE
Electronic Access 
Distributed by publisher. Purchase or institutional license may be required for access.
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18. 
Cover image for İçimizdeki korsan : meydan okuyan markalar yaratma kültürü
İçimizdeki korsan : meydan okuyan markalar yaratma kültürü
Author 
Morgan, Adam.
Preferred Shelf Number 
HD 69.B7 M67 2006
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19. 
Cover image for B2B brand management
B2B brand management
Author 
Kotler, Philip. Pfoertsch, Waldemar. Michi, Ines.
Preferred Shelf Number 
HD69.B7 K68 2006
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20. 
Cover image for Markaların evrimi
Markaların evrimi
Author 
Ries, Al. Ries, Laura, ort. yaz. Meriç, Deniz Ermiş, ed. Tayanç, Neşe Kars, çev. Tayanç, Dinç, çev.
Preferred Shelf Number 
HD 69.B7 R5420 2005
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21. 
Cover image for Markan kadar konuş : marka iletişimi stratejileri
Markan kadar konuş : marka iletişimi stratejileri
Author 
Uztuğ, Ferruh, 1968-
Preferred Shelf Number 
HD 69.B7 U99 2005
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22. 
Cover image for Marka ve marka stratejileri
Marka ve marka stratejileri
Author 
Ar, Aybeniz Akdeniz.
Preferred Shelf Number 
HF 5415.13 A73 2004
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23. 
Cover image for Işık hızıyla markalama : sürat çağında marka yaratma stratejileri
Işık hızıyla markalama : sürat çağında marka yaratma stratejileri
Author 
Winkler, Agnieszka M. Yalım, Fevzi, çev.
Preferred Shelf Number 
HF 5415.13 .W5620 2004
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24. 
Cover image for Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity
Author 
Aaker, David A.
Preferred Shelf Number 
HD69.B7 A2154 2004
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25. 
Cover image for Markanın DNA'sı : eşsiz ve dayanıklı markalar yaratmanın kuralları
Markanın DNA'sı : eşsiz ve dayanıklı markalar yaratmanın kuralları
Author 
Perry, Alycia. Wisnom, David, ort. yaz.
Preferred Shelf Number 
HD 69.B7 P477 2003
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26. 
Cover image for Building strong brands
Building strong brands
Author 
Aaker, David A.
Preferred Shelf Number 
HD69.B7 A216 1996
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