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1. 
Cover image for Multi-channel marketing, branding and retail design : new challenges and opportunities
Multi-channel marketing, branding and retail design : new challenges and opportunities
Author 
McIntyre, Charles, 1955-, editor. Melewar, T. C., editor. Dennis, Charles, editor.
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https://www.emerald.com/insight/publication/doi/10.1108/9781786354556
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Cover image for Abschied vom Branding Wie man Kunden wirklich ans Kaufen führt – mit Marketing, das sich an Kaufprozessen orientiert
Abschied vom Branding Wie man Kunden wirklich ans Kaufen führt – mit Marketing, das sich an Kaufprozessen orientiert
Author 
Rutschmann, Marc. author. SpringerLink (Online service)
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ONLINE(338491.1)
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http://dx.doi.org/10.1007/978-3-8349-4281-4
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Cover image for Abschied vom Branding Wie man Kunden wirklich ans Kaufen führt – Mit Marketing, das sich an Kaufprozessen orientiert
Abschied vom Branding Wie man Kunden wirklich ans Kaufen führt – Mit Marketing, das sich an Kaufprozessen orientiert
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Rutschmann, Marc. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8349-6745-9
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Cover image for Aktuelle Perspektiven des Marketingmanagements Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing.
Aktuelle Perspektiven des Marketingmanagements Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing.
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Akademische Marketinggesellschaft e.V. editor. Klante, Oliver. editor. SpringerLink (Online service)
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5. 
Cover image for The Business of Building and Managing a Healthcare Practice Going Beyond the Basics
The Business of Building and Managing a Healthcare Practice Going Beyond the Basics
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Baum, Neil. author. Kahn, Marc J. author. Daigrepont, Jeffery. author. SpringerLink (Online service)
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XX(521610.1)
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https://doi.org/10.1007/978-3-031-37623-8
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Cover image for The New Science of Medicine & Management A Comprehensive, Case-Based Guide for Clinical Leaders
The New Science of Medicine & Management A Comprehensive, Case-Based Guide for Clinical Leaders
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Chilingerian, Jon A. editor. Shobeiri, S. Abbas. editor. Talamini, Mark A. editor. SpringerLink (Online service)
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XX(521855.1)
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Cover image for Marka yönetimi
Marka yönetimi
Author 
Tosun, Nurhan Babür.
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HD69.B7 T67 2020
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8. 
Cover image for Holistik pazarlamanın tüketici temelli marka değeri üzerindeki rolü : mobil iletişim sektörü müşterileri üzerine bir araştırma
Holistik pazarlamanın tüketici temelli marka değeri üzerindeki rolü : mobil iletişim sektörü müşterileri üzerine bir araştırma
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Çakırkaya, Murat.
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HF5415.1255 C35 2020
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Cover image for Bottom of the pyramid marketing : making, shaping and developing BoP markets
Bottom of the pyramid marketing : making, shaping and developing BoP markets
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Singh, Ramendra, editor.
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10. 
Cover image for The branding of tourist destinations : theoretical and empirical insights
The branding of tourist destinations : theoretical and empirical insights
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Camilleri, Mark Anthony, 1976- editor.
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11. 
Cover image for Frontiers of Sound in Design A Guide for the Development of Product Identity Through Sounds
Frontiers of Sound in Design A Guide for the Development of Product Identity Through Sounds
Author 
Dal Palù, Doriana. author. De Giorgi, Claudia. author. Lerma, Beatrice. author. Buiatti, Eleonora. author. SpringerLink (Online service)
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12. 
Cover image for Developing insights on branding in the B2B context : case studies from business practice
Developing insights on branding in the B2B context : case studies from business practice
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Koporcic, Nikolina, editor. Ivanova-Gongne, Maria, 1985- editor. Nyström, Anna-Greta, 1979- editor. Törnroos, Jan-Åke, editor.
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13. 
Cover image for Managing brands in 4D : understanding perceptual, emotional, social and cultural branding
Managing brands in 4D : understanding perceptual, emotional, social and cultural branding
Author 
Pogorzelski, Jacek, author.
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14. 
Cover image for Markalama : başarıya ulaştıran 20 temel ilke
Markalama : başarıya ulaştıran 20 temel ilke
Author 
Aaker, David. Özata, Nadir.
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HF5415.13 A5419 2018
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15. 
Cover image for Brand culture and identity : concepts, methodologies, tools, and applications
Brand culture and identity : concepts, methodologies, tools, and applications
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IGI Global, publisher. Information Resources Management Association, editor.
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Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7116-2
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16. 
Cover image for Food industry design, technology, and innovation
Food industry design, technology, and innovation
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Traitler, Helmut, author. Coleman, Birgit, author. Hofmann, Karen, author.
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ebrary An electronic book accessible through the World Wide Web; click to view
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17. 
Cover image for Kurumsal iletişim ve profesyonel markalar
Kurumsal iletişim ve profesyonel markalar
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Mengü, Seda Çakar.
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HD59.2 M46 2015
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18. 
Cover image for Şimdi "işveren markası" zamanı
Şimdi "işveren markası" zamanı
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Ötken, Ayşe Begüm Okan, Elif Yolbulan.
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HF5549 O854 2015
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19. 
Cover image for The money-raising nonprofit brand : motivating donors to give, give happily, and keep on giving
The money-raising nonprofit brand : motivating donors to give, give happily, and keep on giving
Author 
Brooks, Jeff, 1961- author.
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Cover image for The money-raising nonprofit brand : motivating donors to give, give happily, and keep on giving
The money-raising nonprofit brand : motivating donors to give, give happily, and keep on giving
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Brooks, Jeff, 1961-
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Cover image for Promotional culture and convergence markets, methods, media
Promotional culture and convergence markets, methods, media
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Powell, Helen.
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22. 
Cover image for Branding and product design : an integrated perspective
Branding and product design : an integrated perspective
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Hestad, Monika.
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HF5415.1255 H47 2013
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23. 
Cover image for The Routledge companion to advertising and promotional culture
The Routledge companion to advertising and promotional culture
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McAllister, Matthew P. West, Emily.
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24. 
Cover image for Pinterest power market your business, sell your product, and build your brand on the world's hottest social network
Pinterest power market your business, sell your product, and build your brand on the world's hottest social network
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Miles, Jason, 1970- Lacey, Karen, 1963-
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Cover image for Compassion, Inc. : how corporate America blurs the line between what we buy, who we are, and those we help
Compassion, Inc. : how corporate America blurs the line between what we buy, who we are, and those we help
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Einstein, Mara.
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26. 
Cover image for Hospitality branding
Hospitality branding
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Dev, Chekitan S. (Chekitan Singh), 1959-
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27. 
Cover image for Consumer-brand relationships theory and practice
Consumer-brand relationships theory and practice
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Fournier, Susan. Breazeale, Michael, 1964- Fetscherin, Marc.
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28. 
Cover image for Branding in governance and public management
Branding in governance and public management
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Eshuis, Jasper, 1972- Klijn, Erik-Hans.
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29. 
Cover image for Positioning the brand an inside-out approach
Positioning the brand an inside-out approach
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Riezebos, H. J., 1960- Grinten, Jaap van der.
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30. 
Cover image for The new emerging market multinationals four strategies for disrupting markets and building brands
The new emerging market multinationals four strategies for disrupting markets and building brands
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Chattopadhyay, Amitava. Batra, Rajeev. Ozsomer, Aysegul.
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31. 
Cover image for Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the difference
Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the difference
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Post, Karen.
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Cover image for Branding television
Branding television
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Johnson, Catherine.
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33. 
Cover image for The library marketing toolkit
The library marketing toolkit
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Potter, Ned, 1980- author.
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Cover image for Find your next using the business genome approach to find your company's next competitive edge
Find your next using the business genome approach to find your company's next competitive edge
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Kates, Andrea.
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Cover image for What would Steve Jobs do? how the Steve Jobs way can inspire anyone to think differently and win
What would Steve Jobs do? how the Steve Jobs way can inspire anyone to think differently and win
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Sander, Peter J.
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Cover image for Discover your CEO brand secrets to embracing and maximizing your unique value as a leader
Discover your CEO brand secrets to embracing and maximizing your unique value as a leader
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Bates, Suzanne.
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Cover image for Contextual pricing the death of list price and the new market reality
Contextual pricing the death of list price and the new market reality
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Docters, Robert G. Hanson, John. Nguyen, Cecilia. Barzelay, Michael.
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Cover image for The Tasti D-Lite way social media marketing lessons for building loyalty and a brand customers crave
The Tasti D-Lite way social media marketing lessons for building loyalty and a brand customers crave
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Amos, James. Emerson, B. J.
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Cover image for Customers first dominate your market by winning them over where it counts the most
Customers first dominate your market by winning them over where it counts the most
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Bueno, Bolivar J.
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Cover image for Uprising how to build a brand-- and change the world-- by sparking cultural movements
Uprising how to build a brand-- and change the world-- by sparking cultural movements
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Goodson, Scott.
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Cover image for The social customer how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers
The social customer how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers
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Metz, Adam.
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Cover image for Content strategy at work real-world stories to strengthen every interactive project
Content strategy at work real-world stories to strengthen every interactive project
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Bloomstein, Margot.
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Cover image for Yedi adımda markalaşma : yaşamdan örneklerle
Yedi adımda markalaşma : yaşamdan örneklerle
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Ayhan, Altay.
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HD69.B7 A94 2012
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Cover image for The innovation secrets of Steve Jobs insanely different : principles for breakthrough success
The innovation secrets of Steve Jobs insanely different : principles for breakthrough success
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Gallo, Carmine.
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Cover image for Advocacy : championing ideas and influencing others
Advocacy : championing ideas and influencing others
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Daly, John A. (John Augustine), 1952- author.
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46. 
Cover image for Bir marka adı yaratmak
Bir marka adı yaratmak
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Rivkin, Steve. Sutherland, Fraser.
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HD69.B7 R58 2011
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Cover image for Küresel marka : Dünya pazarında kalıcı marka değeri yaratma ve geliştirme yöntemleri
Küresel marka : Dünya pazarında kalıcı marka değeri yaratma ve geliştirme yöntemleri
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Hollis, Nigel.
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HD69.B7 H65 2011
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48. 
Cover image for İleri düzey marka yönetimi : değişen dünyada markaları yönetmek
İleri düzey marka yönetimi : değişen dünyada markaları yönetmek
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Temporal, Paul.
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HD69.B7 T46 2011
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49. 
Cover image for Marka girişimi : kurumsal markalaşma ile şirket stratejisini, kültürünü ve kimliğini uyumlu hale getirme yöntemleri
Marka girişimi : kurumsal markalaşma ile şirket stratejisini, kültürünü ve kimliğini uyumlu hale getirme yöntemleri
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Hatch, Mary Jo. Schultz, Majken.
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HD59.2 H38 2011
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50. 
Cover image for Rekabetçi başarı : markalaşma nasıl değer katar?
Rekabetçi başarı : markalaşma nasıl değer katar?
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Davis, John A.
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HD69.B7 D38 2011
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51. 
Cover image for You are the brand
You are the brand
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Adubato, Steve. Project Muse.
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52. 
Cover image for Likeable social media how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (& other social networks)
Likeable social media how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (& other social networks)
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Kerpen, Dave.
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Cover image for The old rules of marketing are dead the 6 new rules to reinvent your brand & reigniting your business
The old rules of marketing are dead the 6 new rules to reinvent your brand & reigniting your business
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Pearson, Timothy R.
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Cover image for Anatomy of a trend
Anatomy of a trend
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Vejlgaard, Henrik.
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Cover image for Personality not included why companies lose their authenticity--and how great brands get it back
Personality not included why companies lose their authenticity--and how great brands get it back
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Bhargava, Rohit.
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Cover image for Everything I know about marketing I learned from Google
Everything I know about marketing I learned from Google
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Goldman, Aaron, 1978-
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57. 
Cover image for Stratejik marka yönetimi
Stratejik marka yönetimi
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İslamoğlu, Ahmet Hamdi. Fırat, Duygu.
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HD69.B7 I85 2011
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58. 
Cover image for 30-minute social media marketing step-by-step techniques to spread the word about your business fast and free
30-minute social media marketing step-by-step techniques to spread the word about your business fast and free
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Gunelius, Susan.
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59. 
Cover image for The big book of marketing lessons and best practices from the world's greatest companies
The big book of marketing lessons and best practices from the world's greatest companies
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Bennett, Anthony G.
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60. 
Cover image for The connected customer the changing nature of consumer and business markets
The connected customer the changing nature of consumer and business markets
Author 
Wuyts, Stefan.
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61. 
Cover image for Branding demystified plans to payoffs
Branding demystified plans to payoffs
Author 
Verma, Harsh V.
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62. 
Cover image for Strategic brand management for B2B markets a road map for organizational transformation
Strategic brand management for B2B markets a road map for organizational transformation
Author 
Sarin, Sharad.
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63. 
Cover image for Marka olmak
Marka olmak
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Erdil, T. Sabri Uzun, Yeşim
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HF5415.13 E73 2010
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64. 
Cover image for Flagship marketing concepts and places
Flagship marketing concepts and places
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Kent, Tony (A. E.) Brown, Reva Berman, 1939-
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65. 
Cover image for Trump University branding 101 how to build the most valuable asset of any business
Trump University branding 101 how to build the most valuable asset of any business
Author 
Sexton, Donald E., 1943-
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66. 
Cover image for Luxury brand management : a world of privilege
Luxury brand management : a world of privilege
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Chevalier, Michel. Mazzalovo, Gerald.
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HD69.B7 C473 2008
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67. 
Cover image for Pharmaceuticals--where's the brand logic? branding lessons and strategies
Pharmaceuticals--where's the brand logic? branding lessons and strategies
Author 
Moss, Giles David.
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68. 
Cover image for Brand management 101 : 101 lessons learned from real world marketing
Brand management 101 : 101 lessons learned from real world marketing
Author 
Dhar, Mainak.
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69. 
Cover image for Brandjam : humanizing brands through emotional design
Brandjam : humanizing brands through emotional design
Author 
Gobe, Marc. Design Management Institute (Boston, Mass.)
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NC997 G56 2007
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70. 
Cover image for Designing brand experiences
Designing brand experiences
Author 
Landa, Robin.
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HD69.B7 L365 2006
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71. 
Cover image for Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity
Author 
Aaker, David A.
Preferred Shelf Number 
HD69.B7 A2154 2004
Format: 
Availability 
Beytepe Library~1
Available:
Copies: