Multi-channel marketing, branding and retail design : new challenges and opportunities

Abschied vom Branding Wie man Kunden wirklich ans Kaufen führt – mit Marketing, das sich an Kaufprozessen orientiert

Abschied vom Branding Wie man Kunden wirklich ans Kaufen führt – Mit Marketing, das sich an Kaufprozessen orientiert

Aktuelle Perspektiven des Marketingmanagements Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing.

The Business of Building and Managing a Healthcare Practice Going Beyond the Basics

The New Science of Medicine & Management A Comprehensive, Case-Based Guide for Clinical Leaders

Marka yönetimi

Holistik pazarlamanın tüketici temelli marka değeri üzerindeki rolü : mobil iletişim sektörü müşterileri üzerine bir araştırma

Bottom of the pyramid marketing : making, shaping and developing BoP markets

The branding of tourist destinations : theoretical and empirical insights

Frontiers of Sound in Design A Guide for the Development of Product Identity Through Sounds

Markalama : başarıya ulaştıran 20 temel ilke

Developing insights on branding in the B2B context : case studies from business practice

Managing brands in 4D : understanding perceptual, emotional, social and cultural branding

Brand culture and identity : concepts, methodologies, tools, and applications

Food industry design, technology, and innovation

Kurumsal iletişim ve profesyonel markalar

Şimdi "işveren markası" zamanı

The money-raising nonprofit brand : motivating donors to give, give happily, and keep on giving

The money-raising nonprofit brand : motivating donors to give, give happily, and keep on giving

Pinterest power market your business, sell your product, and build your brand on the world's hottest social network

Promotional culture and convergence markets, methods, media

The Routledge companion to advertising and promotional culture

Branding and product design : an integrated perspective

Content strategy at work real-world stories to strengthen every interactive project

The library marketing toolkit

The new emerging market multinationals four strategies for disrupting markets and building brands

Consumer-brand relationships theory and practice

Positioning the brand an inside-out approach

Branding television

Branding in governance and public management

Find your next using the business genome approach to find your company's next competitive edge

What would Steve Jobs do? how the Steve Jobs way can inspire anyone to think differently and win

Discover your CEO brand secrets to embracing and maximizing your unique value as a leader

Contextual pricing the death of list price and the new market reality

The Tasti D-Lite way social media marketing lessons for building loyalty and a brand customers crave

Customers first dominate your market by winning them over where it counts the most

Uprising how to build a brand-- and change the world-- by sparking cultural movements

Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the difference

The social customer how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers

Yedi adımda markalaşma : yaşamdan örneklerle

Compassion, Inc. : how corporate America blurs the line between what we buy, who we are, and those we help

Hospitality branding

Bir marka adı yaratmak

Küresel marka : Dünya pazarında kalıcı marka değeri yaratma ve geliştirme yöntemleri

İleri düzey marka yönetimi : değişen dünyada markaları yönetmek

Marka girişimi : kurumsal markalaşma ile şirket stratejisini, kültürünü ve kimliğini uyumlu hale getirme yöntemleri

Rekabetçi başarı : markalaşma nasıl değer katar?

The innovation secrets of Steve Jobs insanely different : principles for breakthrough success

Likeable social media how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (& other social networks)

The old rules of marketing are dead the 6 new rules to reinvent your brand & reigniting your business

Anatomy of a trend

Personality not included why companies lose their authenticity--and how great brands get it back

Everything I know about marketing I learned from Google

30-minute social media marketing step-by-step techniques to spread the word about your business fast and free

The big book of marketing lessons and best practices from the world's greatest companies

You are the brand

Advocacy : championing ideas and influencing others

Stratejik marka yönetimi

The connected customer the changing nature of consumer and business markets

Marka olmak

Branding demystified plans to payoffs

Strategic brand management for B2B markets a road map for organizational transformation

Flagship marketing concepts and places

Luxury brand management : a world of privilege

Trump University branding 101 how to build the most valuable asset of any business

Brandjam : humanizing brands through emotional design

Pharmaceuticals--where's the brand logic? branding lessons and strategies

Brand management 101 : 101 lessons learned from real world marketing

Designing brand experiences

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity