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1. 
Cover image for Communication of politics : cross-cultural theory building in the practice of public relations and political marketing
Communication of politics : cross-cultural theory building in the practice of public relations and political marketing
Author 
Newman, Bruce I., ed. Vercic, Dejan, ed.
Preferred Shelf Number 
JA 85.2.U6 C65 2002
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2. 
Cover image for Wireless and Satellite Systems 13th EAI International Conference, WiSATS 2022, Virtual Event, Singapore, March 12-13, 2023, Proceedings
Wireless and Satellite Systems 13th EAI International Conference, WiSATS 2022, Virtual Event, Singapore, March 12-13, 2023, Proceedings
Author 
Zhao, Jun. editor. SpringerLink (Online service)
Preferred Shelf Number 
XX(520430.1)
Electronic Access 
https://doi.org/10.1007/978-3-031-34851-8
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3. 
Cover image for E-Business. Digital Empowerment for an Intelligent Future 22nd Wuhan International Conference, WHICEB 2023, Wuhan, China, May 26-28, 2023, Proceedings, Part I
E-Business. Digital Empowerment for an Intelligent Future 22nd Wuhan International Conference, WHICEB 2023, Wuhan, China, May 26-28, 2023, Proceedings, Part I
Author 
Tu, Yiliu. editor. (orcid) Chi, Maomao. editor. SpringerLink (Online service)
Preferred Shelf Number 
XX(520576.1)
Electronic Access 
https://doi.org/10.1007/978-3-031-32299-0
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4. 
Cover image for Advanced Hybrid Information Processing 6th EAI International Conference, ADHIP 2022, Changsha, China, September 29-30, 2022, Proceedings, Part II
Advanced Hybrid Information Processing 6th EAI International Conference, ADHIP 2022, Changsha, China, September 29-30, 2022, Proceedings, Part II
Author 
Fu, Weina. editor. Yun, Lin. editor. SpringerLink (Online service)
Preferred Shelf Number 
XX(520371.1)
Electronic Access 
https://doi.org/10.1007/978-3-031-28867-8
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5. 
Cover image for The New Science of Medicine & Management A Comprehensive, Case-Based Guide for Clinical Leaders
The New Science of Medicine & Management A Comprehensive, Case-Based Guide for Clinical Leaders
Author 
Chilingerian, Jon A. editor. Shobeiri, S. Abbas. editor. Talamini, Mark A. editor. SpringerLink (Online service)
Preferred Shelf Number 
XX(521855.1)
Electronic Access 
https://doi.org/10.1007/978-3-031-26510-5
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6. 
Cover image for Integrated marketing communications, strategies, and tactical operations in sports organizations
Integrated marketing communications, strategies, and tactical operations in sports organizations
Author 
Alonso Dos Santos, Manuel, 1981- editor. IGI Global, publisher.
Preferred Shelf Number 
ONLINE
Electronic Access 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7617-4
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7. 
Cover image for Breaking down language and cultural barriers through contemporary global marketing strategies
Breaking down language and cultural barriers through contemporary global marketing strategies
Author 
Khosrow-Pour, Mehdi, 1951- editor. IGI Global, publisher.
Preferred Shelf Number 
ONLINE
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Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6980-0
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8. 
Cover image for Reklam kampanyalarının planlanmasında satış noktasında reklamın önemi
Reklam kampanyalarının planlanmasında satış noktasında reklamın önemi
Author 
Eroğlu Pektaş, Güzide Öncü.
Preferred Shelf Number 
HF5837 E76 2018
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9. 
Cover image for The role of language and symbols in promotional strategies and marketing schemes
The role of language and symbols in promotional strategies and marketing schemes
Author 
Epure, Manuela, 1965- editor. Mihaes, Lorena Clara, 1975- editor. IGI Global, publisher.
Preferred Shelf Number 
ONLINE
Electronic Access 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5778-4
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10. 
Cover image for İletişim : genel/teknik İletişim - pazarlama iletişimi - reklamcılık
İletişim : genel/teknik İletişim - pazarlama iletişimi - reklamcılık
Author 
Küçük, Orhan.
Preferred Shelf Number 
HF5415.123 I44 2016
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11. 
Cover image for Marketing communications
Marketing communications
Author 
Egan, John.
Preferred Shelf Number 
HF5415.123 E4 2015
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12. 
Cover image for Halkla ilişkiler perspektifinden güncel pazarlama yaklaşımları
Halkla ilişkiler perspektifinden güncel pazarlama yaklaşımları
Author 
Baytekin, E. Pelin
Preferred Shelf Number 
HF5415.123 B39 2015
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13. 
Cover image for Recommendation and Search in Social Networks
Recommendation and Search in Social Networks
Author 
Ulusoy, Özgür. editor. Tansel, Abdullah Uz. editor. Arkun, Erol. editor. SpringerLink (Online service)
Preferred Shelf Number 
XX(518505.1)
Electronic Access 
https://doi.org/10.1007/978-3-319-14379-8
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14. 
Cover image for Small Incision Lenticule Extraction (SMILE) Principles, Techniques, Complication Management, and Future Concepts
Small Incision Lenticule Extraction (SMILE) Principles, Techniques, Complication Management, and Future Concepts
Author 
Sekundo, Walter. editor. SpringerLink (Online service)
Preferred Shelf Number 
XX(520092.1)
Electronic Access 
https://doi.org/10.1007/978-3-319-18530-9
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15. 
Cover image for Marketing communications management : analysis, planning, implementation
Marketing communications management : analysis, planning, implementation
Author 
Copley, Paul.
Preferred Shelf Number 
HF5415.123 C67 2014
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16. 
Cover image for Strategic integrated marketing communications
Strategic integrated marketing communications
Author 
Percy, Larry.
Preferred Shelf Number 
HF5415.123 P475 2014
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17. 
Cover image for Pazarlama iletişimi yönetimi
Pazarlama iletişimi yönetimi
Author 
Odabaşı, Yavuz, 1949- Oyman, Mine, 1965-
Preferred Shelf Number 
HF5415.123 O33 2014
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18. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
Author 
Belch, George Eugene. Belch, Michael A., ort. yaz.
Preferred Shelf Number 
HF5823 B387 2012
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19. 
Cover image for The mobile marketing revolution how your brand can have a one-to-one conversation with everyone
The mobile marketing revolution how your brand can have a one-to-one conversation with everyone
Author 
Alpert, Jed. Fishback, Steven.
Preferred Shelf Number 
ONLINE
Electronic Access 
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20. 
Cover image for Pazarlama iletişiminde sosyal medya
Pazarlama iletişiminde sosyal medya
Author 
Sevinç, Salih Seçkin.
Preferred Shelf Number 
HF5415.123 S48 2012
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21. 
Cover image for Consumer behavior knowledge for effective sports and event marketing
Consumer behavior knowledge for effective sports and event marketing
Author 
Kahle, Lynn R. Close, Angeline.
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ONLINE
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22. 
Cover image for Marketing Semiotics Signs, Strategies, and Brand Value.
Marketing Semiotics Signs, Strategies, and Brand Value.
Author 
Oswald, Laura R.
Preferred Shelf Number 
ONLINE
Electronic Access 
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=422128
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23. 
Cover image for The big book of marketing lessons and best practices from the world's greatest companies
The big book of marketing lessons and best practices from the world's greatest companies
Author 
Bennett, Anthony G.
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24. 
Cover image for Advocacy : championing ideas and influencing others
Advocacy : championing ideas and influencing others
Author 
Daly, John A. (John Augustine), 1952- author.
Preferred Shelf Number 
ONLINE
Electronic Access 
http://www.jstor.org/stable/10.2307/j.ctt1nq53v
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25. 
Cover image for Conversations that win the complex sale using power messaging to create more opportunities, differentiate your solutions, and close more deals
Conversations that win the complex sale using power messaging to create more opportunities, differentiate your solutions, and close more deals
Author 
Peterson, Erik. Riesterer, Tim.
Preferred Shelf Number 
ONLINE
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26. 
Cover image for Customer obsession how to acquire, retain, and grow customers in the new age of relationship marketing
Customer obsession how to acquire, retain, and grow customers in the new age of relationship marketing
Author 
Azevedo, Abaet�e de. Pomeranz, Ricardo.
Preferred Shelf Number 
ONLINE
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27. 
Cover image for Mass communication issues, perspectives and techniques
Mass communication issues, perspectives and techniques
Author 
Detrani, Jason R.
Preferred Shelf Number 
ONLINE
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Distributed by publisher. Purchase or institutional license may be required for access.
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28. 
Cover image for Branding demystified plans to payoffs
Branding demystified plans to payoffs
Author 
Verma, Harsh V.
Preferred Shelf Number 
ONLINE(367777.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/branding-demystified
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29. 
Cover image for Public health administration : principles for population-based management
Public health administration : principles for population-based management
Author 
Novick, Lloyd F. Morrow, Cynthia B. Mays, Glen P.
Preferred Shelf Number 
WA 525 P9745 2008
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30. 
Cover image for Rhetorical and critical approaches to public relations II
Rhetorical and critical approaches to public relations II
Author 
Heath, Robert L. (Robert Lawrence), 1941- Toth, Elizabeth L. Waymer, Damion.
Preferred Shelf Number 
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31. 
Cover image for "Ben" A.Ş. : Kendini satma sanatı
"Ben" A.Ş. : Kendini satma sanatı
Author 
Beckwith, Harry Beckwith, Christine Clifford. Şensoy, Ümit.
Preferred Shelf Number 
HF5415.123 B42 2007
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32. 
Cover image for Hizmetlerde pazarlama iletişimi
Hizmetlerde pazarlama iletişimi
Author 
Eser, Zeliha.
Preferred Shelf Number 
HD9980.5 E84 2007
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33. 
Cover image for Yeni reklamcılık
Yeni reklamcılık
Author 
Aksoy, Atilla.
Preferred Shelf Number 
HF 5823 A8 2007
Format: 
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34. 
Cover image for Pazarlama iletişimi yönetimi
Pazarlama iletişimi yönetimi
Author 
Odabaşı, Yavuz, 1949- Oyman, Mine, 1965- joint author
Preferred Shelf Number 
HF5415.123 O33 2005
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35. 
Cover image for Semiotique, marketing et communication : sous les signes, les strategies
Semiotique, marketing et communication : sous les signes, les strategies
Author 
Floch, Jean-Marie.
Preferred Shelf Number 
HF5415.123 .F58 2005
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36. 
Cover image for Reklam söylemi
Reklam söylemi
Author 
Küçükerdoğan, G. Rengin.
Preferred Shelf Number 
HF 5823 .K83 2005
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37. 
Cover image for Yeni reklamcılık
Yeni reklamcılık
Author 
Aksoy, Atilla.
Preferred Shelf Number 
HF 5823 .A8 2005
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38. 
Cover image for Sports sponsorship and marketing communications : a European perspective
Sports sponsorship and marketing communications : a European perspective
Author 
Lagae, Wim.
Preferred Shelf Number 
GV716 .L3413 2005
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39. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
Author 
Belch, George Eugene Belch, Michael A., ort. yaz.
Preferred Shelf Number 
HF 5823 B387 2004
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40. 
Cover image for Dictionary of marketing communications
Dictionary of marketing communications
Author 
Govoni, Norman A. P.
Preferred Shelf Number 
ONLINE(368133.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/reference/dictionary-of-marketing-communications
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41. 
Cover image for Advertising promotion : Suplemental aspects of integrated marketing communications
Advertising promotion : Suplemental aspects of integrated marketing communications
Author 
Shimp, Terence A.
Preferred Shelf Number 
HF 5415.123 S54 2000
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