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1. 
Cover image for The virtual customer : a new paradigm for improving customer relations in libraries and information services
The virtual customer : a new paradigm for improving customer relations in libraries and information services
Author 
IFLA Satellite Meeting (2004 : Säao Paulo, Brasil) Ferreira, Sueli Mara Soares Pinto, ed. Savard, Rejean, 1950-, ed.
Preferred Shelf Number 
Z 716.3 I385 2005
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2. 
Cover image for CUSTOMER ENGAGEMENT AND DIGITAL BUSINESS
CUSTOMER ENGAGEMENT AND DIGITAL BUSINESS
Preferred Shelf Number 
HF5415.1265
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003508083
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3. 
Cover image for Make it snow from zero to billions: how Snowflake scaled its go-to-market organization
Make it snow from zero to billions: how Snowflake scaled its go-to-market organization
Author 
Persson, Denise, author. Degnan, Chris, author.
Preferred Shelf Number 
HF5415.5
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781394308439
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4. 
Cover image for Augmenting customer retention through big data analytics
Augmenting customer retention through big data analytics
Author 
Malik, Reena, 1986- editor. Sharma, Ambuj, 1977- editor. Chaudhary, Prashant Vilas, editor
Preferred Shelf Number 
HF5415.5
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003538486
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5. 
Cover image for Customer relationship management in the digital age
Customer relationship management in the digital age
Author 
Shainesh, G., author. Sheth, Jagdish N., author. Jain, Varsha, author.
Preferred Shelf Number 
HF5415.5
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003518174
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6. 
Cover image for The customering method : from CX dogma to customer science
The customering method : from CX dogma to customer science
Author 
Spinley, Aarron, author.
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HF5415.5
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003513728
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7. 
Cover image for The new science of customer relationships : delivering the one-to-one promise with AI
The new science of customer relationships : delivering the one-to-one promise with AI
Author 
Davenport, Thomas H., 1954- author. Sterne, Jim, 1955- author.
Preferred Shelf Number 
HF5415.5 .D38 2025
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https://onlinelibrary.wiley.com/doi/book/10.1002/9781394320035
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8. 
Cover image for Contemporary issues in social media marketing
Contemporary issues in social media marketing
Author 
Bandyopadhyay, Subir, 1958- editor Rishi, Bikramjit, 1978- editor
Preferred Shelf Number 
HF5415.1265
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003412656
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9. 
Cover image for LOYALTY MANAGEMENT driving engagement with loyalty programs and customer experiences.
LOYALTY MANAGEMENT driving engagement with loyalty programs and customer experiences.
Author 
Ziliani, Cristina, author. Ieva, Marco (Research fellow in marketing), author.
Preferred Shelf Number 
HF5415.525
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003400783
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10. 
Cover image for Selling in Customer Service Integrating and Coordinating Service and Selling.
Selling in Customer Service Integrating and Coordinating Service and Selling.
Author 
Cai, Leon.
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HF5415.5
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781032644066
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11. 
Cover image for Customer service delivery in Africa : consumer perceptions of quality in selected African countries
Customer service delivery in Africa : consumer perceptions of quality in selected African countries
Author 
Hinson, Robert (Robert Ebo), author. Mensah, Esi Akyere, author. Odame, Doreen Anyamesem, author.
Preferred Shelf Number 
HF5415.5
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781032688466
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12. 
Cover image for Managing customer relationships using customer care techniques : strategy development of an international enterprise
Managing customer relationships using customer care techniques : strategy development of an international enterprise
Author 
Brzozowska, Anna, author. Brzeziński, Stanisław, author. Pabian, Arnold, author. Pabian, Barbara, author.
Preferred Shelf Number 
HF5415.5
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781032713915
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13. 
Cover image for New frontiers of customer strategy : managing sustainable, environmental
New frontiers of customer strategy : managing sustainable, environmental
Author 
Delécolle, Thierry, editor. Jacob, Florence, editor. Prim-Allaz, Isabelle, editor.
Preferred Shelf Number 
HF5415.5 .N49 2024
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781394300747
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14. 
Cover image for The customer excellence enterprise : a playbook for creating customers for life
The customer excellence enterprise : a playbook for creating customers for life
Author 
Simmons, Wayne (Customer experience expert), author. DeWitt, Tom (Director), author.
Preferred Shelf Number 
HF5415.5 .S559 2024
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https://onlinelibrary.wiley.com/doi/book/10.1002/9781394308408
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15. 
Cover image for Digital customer success : why the next frontier of CS is digital and how you can leverage it to drive durable growth
Digital customer success : why the next frontier of CS is digital and how you can leverage it to drive durable growth
Author 
Mehta, Nick, 1977- author. Capote, Kellie, author.
Preferred Shelf Number 
HD45 .M44 2024
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781394308354
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16. 
Cover image for Shopping centre marketing : value creation and customer engagement
Shopping centre marketing : value creation and customer engagement
Author 
Krowicki, Piotr, author. Maciejewski, Grzegorz, author.
Preferred Shelf Number 
HF5430
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781032690544
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17. 
Cover image for Müşteri ilişkileri yönetimi
Müşteri ilişkileri yönetimi
Author 
Başal, Murat, yazar.
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HF5415.5 B37 2023
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18. 
Cover image for Creating value for leaders : balancing the interests of customers, employers, investors, and the marketplace
Creating value for leaders : balancing the interests of customers, employers, investors, and the marketplace
Author 
Mahajan, Gautam, 1946-
Preferred Shelf Number 
HD30.28
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003381624
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19. 
Cover image for ABUSIVE CUSTOMER breaking the silence around customers' aggressive behavior.
ABUSIVE CUSTOMER breaking the silence around customers' aggressive behavior.
Author 
Yorgov, Ivaylo.
Preferred Shelf Number 
HF5415.32
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003402565
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20. 
Cover image for Sustainable energy branding : helping to save the planet
Sustainable energy branding : helping to save the planet
Author 
Larsen, Friðrik, author.
Preferred Shelf Number 
HD9502 .A2
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003351030
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21. 
Cover image for The new customer experience management : why and how the companies of the future address their customers' needs proactively
The new customer experience management : why and how the companies of the future address their customers' needs proactively
Author 
Yorgov, Ivaylo, author.
Preferred Shelf Number 
HF5415.5
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003309284
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22. 
Cover image for Business models for Industry 4.0 : concepts and challenges in SME organizations
Business models for Industry 4.0 : concepts and challenges in SME organizations
Author 
Grabowska, Sandra, author. Saniuk, Sebastian, author.
Preferred Shelf Number 
HD62.7
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Taylor & Francis https://www.taylorfrancis.com/books/9781003317401
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23. 
Cover image for Customer Relationship Management (CRM) for Medium and Small Enterprises : How to Find the Right Solution for Effectively Connecting with Your Customers.
Customer Relationship Management (CRM) for Medium and Small Enterprises : How to Find the Right Solution for Effectively Connecting with Your Customers.
Author 
Specchia, Antonio.
Preferred Shelf Number 
HF5415.55
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003148388
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24. 
Cover image for Engaging the heart in business : a revolutionary market approach based on love
Engaging the heart in business : a revolutionary market approach based on love
Author 
Alessandri, Alice, 1970- author. Aleo, Alberto, 1972- author.
Preferred Shelf Number 
HF5415
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9780429465604
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25. 
Cover image for Digitization of economy and society : emerging paradigms
Digitization of economy and society : emerging paradigms
Author 
Mukherjee, Sudeshna Basu, editor. Ghatak, Saheli Guha Neogi, editor. Ray, Nilanjan, 1984- editor.
Preferred Shelf Number 
HM742
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Taylor & Francis https://www.taylorfrancis.com/books/9781003187479
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26. 
Cover image for The customer experience model
The customer experience model
Author 
Aliekperov, Adyl, author.
Preferred Shelf Number 
HF5415.5 .A45 2021
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003053521
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27. 
Cover image for Better customer service : simple rules you can apply today
Better customer service : simple rules you can apply today
Author 
Brewer, Edward C., 1960- author. Holmes, Terence L., author.
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HF5415.5
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Taylor & Francis https://www.taylorfrancis.com/books/9781003163763
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28. 
Cover image for The customer copernicus : how to be customer led
The customer copernicus : how to be customer led
Author 
Dawson, Charlie, 1966- author. Meehan, Seán, author.
Preferred Shelf Number 
HF5415.5
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Taylor & Francis https://www.taylorfrancis.com/books/9781003097877
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29. 
Cover image for Müşteri şikayet yönetimi : ve örnek olaylar kavramlar-uygulamalar
Müşteri şikayet yönetimi : ve örnek olaylar kavramlar-uygulamalar
Author 
Şahin, Ayşe. Tor-Kadıoğlu, Cansu.
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HF5415.52 M87 2021
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30. 
Cover image for Facilities manager's desk reference
Facilities manager's desk reference
Author 
Wiggins, Jane M., author.
Preferred Shelf Number 
TS155 .W536 2021
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119633624
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31. 
Cover image for WINNING WITH DATA IN THE BUSINESS OF SPORTS;CRM AND ANALYTICS
WINNING WITH DATA IN THE BUSINESS OF SPORTS;CRM AND ANALYTICS
Author 
Green, Fiona.
Preferred Shelf Number 
GV716
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Taylor & Francis https://www.taylorfrancis.com/books/9781003104568
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32. 
Cover image for Ready, Launch, Brand The Lean Marketing Guide for Startups.
Ready, Launch, Brand The Lean Marketing Guide for Startups.
Author 
Zeewy, Orly.
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HD62.5
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003030607
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33. 
Cover image for Engaging brands : a customer-centric approach for superior experiences
Engaging brands : a customer-centric approach for superior experiences
Author 
Addis, Michela, author.
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HF5415.1255
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Taylor & Francis https://www.taylorfrancis.com/books/9780429504266
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34. 
Cover image for The Routledge handbook of service research insights and ideas
The Routledge handbook of service research insights and ideas
Author 
Bridges, Eileen, editor. Fowler, Kendra, editor.
Preferred Shelf Number 
HD9980.5
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Taylor & Francis https://www.taylorfrancis.com/books/9781351245234
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35. 
Cover image for Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
Author 
International Conference on Sustainable Collaboration in Business, Information and Innovation (2019 : Bandung, Indonesia) Anggadwita, Grisna, editor. Martini, Erni, editor.
Preferred Shelf Number 
HF5415.5
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Taylor & Francis https://www.taylorfrancis.com/books/9781003036173
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36. 
Cover image for Driving consumer engagement in social media : influencing electronic word of mouth.
Driving consumer engagement in social media : influencing electronic word of mouth.
Author 
Bianchi, Anna.
Preferred Shelf Number 
HF5415.1265
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003125518
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37. 
Cover image for Agile sales : delivering customer journeys of value and delight
Agile sales : delivering customer journeys of value and delight
Author 
Jeavons, Brad, author. Jeavons, Emily, editor.
Preferred Shelf Number 
HF5438.25
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Taylor & Francis https://www.taylorfrancis.com/books/9780367816919
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38. 
Cover image for PROFITABLE DENTAL PRACTICE8 STRATEGIES FOR BUILDING A PRACTICE THAT EVERYONE LOVES TO VISIT, SECOND EDITION
PROFITABLE DENTAL PRACTICE8 STRATEGIES FOR BUILDING A PRACTICE THAT EVERYONE LOVES TO VISIT, SECOND EDITION
Author 
Newsome, Philip. Barrow, Chris.
Preferred Shelf Number 
RK58
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Taylor & Francis https://www.taylorfrancis.com/books/9780429183966
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39. 
Cover image for Sentiment analysis and knowledge discovery in contemporary business
Sentiment analysis and knowledge discovery in contemporary business
Author 
Rajput, Dharmendra Singh, 1985- editor. Thakur, Ramjeevan Singh, 1974- editor. Basha, S. Muzamil, 1986- editor. IGI Global, publisher.
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ONLINE
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Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-4999-4
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40. 
Cover image for Augmented customer strategy : CRM in the digital age
Augmented customer strategy : CRM in the digital age
Author 
N'Goala, Gilles, editor. Pez-Pérard, Virginie, editor. Prim-Allaz, Isabelle, editor.
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HF5415.5
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https://onlinelibrary.wiley.com/doi/book/10.1002/9781119618324
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41. 
Cover image for Optimizing millennial consumer engagement with mood analysis
Optimizing millennial consumer engagement with mood analysis
Author 
Dasgupta, Sabyasachi, 1982- editor. Grover, Priya, 1974- editor. IGI Global, publisher.
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ONLINE
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Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5690-9
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42. 
Cover image for Proceedings of the 7th International Conference on Kansei Engineering and Emotion Research 2018 KEER 2018, 19-22 March 2018, Kuching, Sarawak, Malaysia
Proceedings of the 7th International Conference on Kansei Engineering and Emotion Research 2018 KEER 2018, 19-22 March 2018, Kuching, Sarawak, Malaysia
Author 
Lokman, Anitawati Mohd. editor. Yamanaka, Toshimasa. editor. Lévy, Pierre. editor. Chen, Kuohsiang. editor. Koyama, Shinichi. editor.
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ONLINE
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https://doi.org/10.1007/978-981-10-8612-0
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43. 
Cover image for Customer experience innovation : how to get a lasting market edge
Customer experience innovation : how to get a lasting market edge
Author 
Dew, Robert, author. Allen, Cyrus, author.
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ONLINE
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https://www.emerald.com/insight/publication/doi/10.1108/9781787547865
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44. 
Cover image for Küçük işletmeler için sosyal medya
Küçük işletmeler için sosyal medya
Author 
Yalçın Güleç, Funda.
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HF5415.1265 Y35 2018
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45. 
Cover image for The V-model of service quality : an exploration of African customer service delivery metrics
The V-model of service quality : an exploration of African customer service delivery metrics
Author 
Whyte, Grafton, author.
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ONLINE
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https://www.emerald.com/insight/publication/doi/10.1108/9781787696037
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46. 
Cover image for Emotional Engineering, Vol.5
Emotional Engineering, Vol.5
Author 
Fukuda, Shuichi. editor. SpringerLink (Online service)
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https://doi.org/10.1007/978-3-319-53195-3
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47. 
Cover image for Enhancing Synergies in a Collaborative Environment
Enhancing Synergies in a Collaborative Environment
Author 
Cortés, Pablo. editor. Maeso-González, Elvira. editor. Escudero-Santana, Alejandro. editor. SpringerLink (Online service)
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ONLINE
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https://doi.org/10.1007/978-3-319-14078-0
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48. 
Cover image for Implementing SAP CRM : the guide for business and technology managers
Implementing SAP CRM : the guide for business and technology managers
Author 
Kale, Vivek, author.
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HF5415.5 .K35 2015
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49. 
Cover image for Mistreatment in organizations
Mistreatment in organizations
Author 
Perrewe, Pamela L. Halbesleben, Jonathon R. B. Rosen, Christopher C.
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ONLINE
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https://www.emerald.com/insight/publication/doi/10.1108/S1479-3555201513
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50. 
Cover image for Customer's new voice : extreme relevancy and experience through volunteered customer information
Customer's new voice : extreme relevancy and experience through volunteered customer information
Author 
McKean, John, 1956-
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ONLINE(342158.1)
Electronic Access 
ebrary An electronic book accessible through the World Wide Web; click to view
John Wiley http://dx.doi.org/10.1002/9781119017097
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51. 
Cover image for Satış yönetimi
Satış yönetimi
Author 
Önce, Asım Günal
Preferred Shelf Number 
HF5438.4 O53 2015
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52. 
Cover image for Müşteri ilişkileri yönetimi
Müşteri ilişkileri yönetimi
Author 
Aktepe , Cemalettin Baş,Mehmet Tolon,Metehan
Preferred Shelf Number 
HF5415.5 A38 2015
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53. 
Cover image for İlişkisel pazarlamada seçme konular
İlişkisel pazarlamada seçme konular
Author 
Eren-Erdoğmuş, İrem. Gülsoy, Tanses Yasemin.
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HF5415.55 I45 2015
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54. 
Cover image for Sosyal medya pazarlama
Sosyal medya pazarlama
Author 
Kırcova, İbrahim Enginkaya, Ebru.
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HF5415.1265 K57 2015
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55. 
Cover image for 20. Ulusal pazarlama kongresi bildiri kitabı : 10-13 Haziran 2015, Eskişehir
20. Ulusal pazarlama kongresi bildiri kitabı : 10-13 Haziran 2015, Eskişehir
Author 
Ulusal Pazarlama Kongresi (20. : 2015 : Eskişehir) Anadolu Üniversitesi. Pazarlama ve Pazarlama Araştırmaları Derneği.
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Social media 101 tactics and tips to develop your business online
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Brogan, Chris.
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Relationship marketing a consumer experience approach
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Baron, Steve (J. Steve) Conway, A. (Anthony) Warnaby, Gary.
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CIM coursebook delivering customer value through marketing
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Customer relationship management : concepts and technologies
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Buttle, Francis.
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Müşteri ilişkileri yönetimi
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Aktepe , Cemalettin Baş,Mehmet Tolon,Metehan
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All for one 10 strategies for building trusted client partnerships
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Sobel, Andrew, 1955-
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Clients driving innovation
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Managing global customers an integrated approach
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User-centered design stories real-world UCD case files
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Righi, Carol. James, Janice (Janice Sue)
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User-centered design stories real-world UCD case files
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Cover image for Managing customers as investments : the strategic value of customers in the long run
Managing customers as investments : the strategic value of customers in the long run
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Gupta, Sunil, 1958- Lehmann, Donald R., ort. yaz.
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Managing learning and communication systems as business assets
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Gayeski, Diane M. (Diane Mary), 1953-
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Cover image for Müşteri ilişkilerinde hareket noktası : Müşteri memnuniyeti ve ölçümü
Müşteri ilişkilerinde hareket noktası : Müşteri memnuniyeti ve ölçümü
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Acuner, Şebnem Akın.
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Location and Personalisation Delivering online and mobility services
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Ralph, Daniel, ed. Searby, Stephen, ed.
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Müşteri ilişkileri yönetimi (CRM): Bilişim teknolojilerinin etkisi ve bankacılık sektöründeki gelişimi
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Alagöz, Selda Başaran.
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Customer relationship management systems handbook
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Sharp, Duane E., author.
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Tüketici krallığının fethi : markalar diyarında pazarlama stratejileri
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Solomon, Michael R. Çetinkaya, Selin, çev.
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Telecommunications Quality of Service Management
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Oodan, Antony P. Ward, Keith E. Savolaine, Catherine G. Daneshmand, Mahmoud Hoath, Peter
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Cover image for CRM redefining customer relationship management
CRM redefining customer relationship management
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Peel, Jeffrey.
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Cover image for Integrating ERP, CRM, supply chain management, and smart materials
Integrating ERP, CRM, supply chain management, and smart materials
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Chorafas, Dimitris N., author.
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Müşteri ilişkilerinde hareket noktası : Müşteri memnuniyeti ve ölçümü
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Acuner, Şebnem Akın.
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Cover image for The essential guide to knowledge management : E-business and CRM applications
The essential guide to knowledge management : E-business and CRM applications
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Tiwana, Amrit, 1974-
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Driving customer equity : how customer lifetime value is reshaping corporate strategy
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Rust, Roland T. Zeithaml, Valarie A. Lemon, Katherine N. (Katherine Newell)
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