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1. 
Cover image for Computational advertising : market and technologies for internet commercial monetization
Computational advertising : market and technologies for internet commercial monetization
Author 
Liu, Peng, author. Wang, Chao, author.
Preferred Shelf Number 
HF6146 .I58 L58 2020
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9780429262654
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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2. 
Cover image for Human vs ChatGPT : language of advertising in beauty products advertisements
Human vs ChatGPT : language of advertising in beauty products advertisements
Author 
Skubis, Ida, author. Kołodziejczyk, Dominika, author.
Preferred Shelf Number 
HF5828.2
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003566441
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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3. 
Cover image for Digital advertising evolution
Digital advertising evolution
Author 
MacRury, Iain, editor. Manika, Danae, editor.
Preferred Shelf Number 
HF6146 .I58
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003168485
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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4. 
Cover image for Springer Handbook of Augmented Reality
Springer Handbook of Augmented Reality
Author 
Nee, Andrew Yeh Ching. editor. Ong, Soh Khim. editor. SpringerLink (Online service)
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ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-030-67822-7
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5. 
Cover image for The effects of social media advertising in China : theory, practices and implications
The effects of social media advertising in China : theory, practices and implications
Author 
Xuan, Changchun, 1981- author.
Preferred Shelf Number 
HF6146 .I58
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003310594
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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6. 
Cover image for Absolute essentials of advertising
Absolute essentials of advertising
Author 
Turnbull, Sarah, Dr., author.
Preferred Shelf Number 
HF5823 .T87 2022
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003175551
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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7. 
Cover image for Branded content : the fateful merging of media and marketing
Branded content : the fateful merging of media and marketing
Author 
Hardy, Jonathan, 1963- author.
Preferred Shelf Number 
HF6146 .P78 H39 2022
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781315641065
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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8. 
Cover image for Integrated marketing communication : advertising and promotion in a digital world
Integrated marketing communication : advertising and promotion in a digital world
Author 
Juska, Jerome M., author.
Preferred Shelf Number 
HF6146 .I58
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9780367443382
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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9. 
Cover image for Information asymmetry in online advertising
Information asymmetry in online advertising
Author 
Wiktor, Jan W., author. Sanak-Kosmowska, Katarzyna, 1984- author.
Preferred Shelf Number 
HF6146 .I58
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003134121
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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10. 
Cover image for The handbook of communication rights, law, and ethics : seeking universality, equality, freedom and dignity
The handbook of communication rights, law, and ethics : seeking universality, equality, freedom and dignity
Author 
Corredoira y Alfonso, Loreto, editor. Bel Mallen, Ignacio, editor. Cetina Presuel, Rodrigo, editor.
Preferred Shelf Number 
K4240 .H355 2021
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119719564
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11. 
Cover image for Decoding Coca-Cola : a biography of a global brand
Decoding Coca-Cola : a biography of a global brand
Author 
Crawford, Robert, 1975- editor. Brennan, Linda L., editor. Khamis, Susie, editor.
Preferred Shelf Number 
HF5415.1255 .D43 2021
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781351024020
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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12. 
Cover image for Dijital reklamcılık
Dijital reklamcılık
Author 
Öcal, Derya. Polat, Hıdır.
Preferred Shelf Number 
HF6146.I58 D46 2020
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13. 
Cover image for Security engineering : a guide to building dependable distributed systems
Security engineering : a guide to building dependable distributed systems
Author 
Anderson, Ross. http://viaf.org/viaf/sourceID/LC%7cnb2004300232
Preferred Shelf Number 
QA76.9 .A25
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119644682
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14. 
Cover image for Cultural mediations of brands : unadvertization and quest for authority
Cultural mediations of brands : unadvertization and quest for authority
Author 
Marti, Caroline.
Preferred Shelf Number 
HF5415.13
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119694540
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15. 
Cover image for Dijital çağda Ogilvy'ye göre reklamcılık
Dijital çağda Ogilvy'ye göre reklamcılık
Author 
Young, Miles.
Preferred Shelf Number 
HF5823.O36 Y68 2019
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16. 
Cover image for Youtube masalı
Youtube masalı
Author 
Gök, Kerem. Balkan, İlker.
Preferred Shelf Number 
HF5415.1265 G65 2019
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17. 
Cover image for Digital information ecosystems : smart press
Digital information ecosystems : smart press
Author 
Augey, Dominique, author. Alcaraz, Marina.
Preferred Shelf Number 
PN4784 .O62 .A944 2019
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119579717
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18. 
Cover image for Business hack : the wealth dragon way to build a successful business in the digital age
Business hack : the wealth dragon way to build a successful business in the digital age
Author 
Lee, John, 1981- author.
Preferred Shelf Number 
HF5415.1265 .L44 2019
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119542322
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19. 
Cover image for Dijital reklamın gizli dünyası : içerik pazarlaması ve doğal görünen reklamlar
Dijital reklamın gizli dünyası : içerik pazarlaması ve doğal görünen reklamlar
Author 
Einstein, Mara. Tanla, Damla. Küçük, Suat Hayri.
Preferred Shelf Number 
HF5811 E36 2018
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20. 
Cover image for Machine-to-machine marketing (m3) via anonymous advertising apps anywhere anytime (a5)
Machine-to-machine marketing (m3) via anonymous advertising apps anywhere anytime (a5)
Author 
MENA, JESUS.
Preferred Shelf Number 
HF6146 .I58
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9780429189517
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21. 
Cover image for İnternette reklamcılık : Dünyada ve Türkiye’de internet ve internet reklamcılığı kavramları
İnternette reklamcılık : Dünyada ve Türkiye’de internet ve internet reklamcılığı kavramları
Author 
Mestçi, Aytaç.
Preferred Shelf Number 
HF5415 M58 2017
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22. 
Cover image for Digital services in the 21st Century : a strategic and business perspective
Digital services in the 21st Century : a strategic and business perspective
Author 
Sánchez, Antonio, author. Carro, Belén, author.
Preferred Shelf Number 
TK5103.2
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119314905
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23. 
Cover image for Media and Metamedia Management
Media and Metamedia Management
Author 
Freire, Francisco Campos. editor. Rúas Araújo, Xosé. editor. Martínez Fernández, Valentín Alejandro. editor. García, Xosé López. editor. (orcid)0000-0002-1873-8260 SpringerLink (Online service)
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ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-319-46068-0
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24. 
Cover image for Yeni medya ve reklam
Yeni medya ve reklam
Author 
Özkan, Abdullah. Tandaçgüneş, Nilnur. Önay Doğan, Betül.
Preferred Shelf Number 
HF6146.I58 Y46 2015
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25. 
Cover image for Formal and Informal Approaches to Food Policy
Formal and Informal Approaches to Food Policy
Author 
Aspray, William. author. Royer, George. author. Ocepek, Melissa G. author. SpringerLink (Online service)
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https://doi.org/10.1007/978-3-319-04966-3
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26. 
Cover image for Machine learning : hands-on for developers and technical professionals
Machine learning : hands-on for developers and technical professionals
Author 
Bell, Jason (Computer scientist)
Preferred Shelf Number 
Q325.5
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119183464
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119642183
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27. 
Cover image for Pinterest power market your business, sell your product, and build your brand on the world's hottest social network
Pinterest power market your business, sell your product, and build your brand on the world's hottest social network
Author 
Miles, Jason, 1970- Lacey, Karen, 1963-
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28. 
Cover image for Identification and management of distributed data : NGN, content-centric networks, and the web
Identification and management of distributed data : NGN, content-centric networks, and the web
Author 
Bartolomeo, Giovanni, 1977, author.
Preferred Shelf Number 
QA76.9 .D3 B3687 2013
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29. 
Cover image for Promotional culture and convergence markets, methods, media
Promotional culture and convergence markets, methods, media
Author 
Powell, Helen.
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ONLINE(344376.1)
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30. 
Cover image for Rational ritual : culture, coordination, and common knowledge
Rational ritual : culture, coordination, and common knowledge
Author 
Chwe, Michael Suk-Young, 1965-
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ONLINE
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http://www.jstor.org/stable/10.2307/j.ctt24hqf1
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31. 
Cover image for Small business web sites made easy
Small business web sites made easy
Author 
Holzner, Steven.
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32. 
Cover image for The F-commerce handbook 10 secrets for unlocking the sales potential of Facebook
The F-commerce handbook 10 secrets for unlocking the sales potential of Facebook
Author 
Marsden, Paul. Chaney, Paul.
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33. 
Cover image for The mobile marketing revolution how your brand can have a one-to-one conversation with everyone
The mobile marketing revolution how your brand can have a one-to-one conversation with everyone
Author 
Alpert, Jed. Fishback, Steven.
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34. 
Cover image for The shopper economy the new way to achieve marketplace success by turning behavior into currency
The shopper economy the new way to achieve marketplace success by turning behavior into currency
Author 
Crawford, Liz.
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35. 
Cover image for The DragonSearch online marketing manual for entrpreneurs and small business
The DragonSearch online marketing manual for entrpreneurs and small business
Author 
Dragon, Ric.
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36. 
Cover image for Grow your business with Google AdWords 7 quick and easy secrets for reaching more customers with the world's #1 search engine
Grow your business with Google AdWords 7 quick and easy secrets for reaching more customers with the world's #1 search engine
Author 
Smith, Jon, 1975-
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37. 
Cover image for The third screen marketing to your customers in a world gone mobile
The third screen marketing to your customers in a world gone mobile
Author 
Martin, Chuck, 1949-
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ONLINE
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EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=367236
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38. 
Cover image for Turn clicks into customers proven marketing techniques for converting online traffic into revenue
Turn clicks into customers proven marketing techniques for converting online traffic into revenue
Author 
Forrester, Duane.
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39. 
Cover image for Convert! designing Web sites to increase traffic and conversion
Convert! designing Web sites to increase traffic and conversion
Author 
Hunt, Ben (Ben R.)
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ONLINE
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Wiley InterScience An electronic book accessible through the World Wide Web; click for information
Books24x7 http://www.books24x7.com/marc.asp?bookid=40622
MyiLibrary, Table of contents http://www.myilibrary.com?id=299008&ref=toc
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40. 
Cover image for The mood of information a critique of online behavioural advertising
The mood of information a critique of online behavioural advertising
Author 
McStay, Andrew, 1975-
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41. 
Cover image for Flash advertising flash platform development of microsites, advergames, and branded applications
Flash advertising flash platform development of microsites, advergames, and branded applications
Author 
Fincanon, Jason.
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ONLINE
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42. 
Cover image for Flash advertising flash platform development of microsites, advergames, and branded applications
Flash advertising flash platform development of microsites, advergames, and branded applications
Author 
Fincanon, Jason.
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ONLINE
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ScienceDirect http://www.sciencedirect.com/science/book/9780240813455
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43. 
Cover image for World wide rave creating triggers that get millions of people to spread your ideas and share your stories
World wide rave creating triggers that get millions of people to spread your ideas and share your stories
Author 
Scott, David Meerman.
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ONLINE
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Books24x7 http://www.books24x7.com/marc.asp?bookid=29797
John Wiley http://dx.doi.org/10.1002/9781118258286
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44. 
Cover image for Hands-on guide to creating Flash advertising from concept to tracking--microsites, video ads, and more
Hands-on guide to creating Flash advertising from concept to tracking--microsites, video ads, and more
Author 
Fincanon, Jason.
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ONLINE
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ScienceDirect http://www.sciencedirect.com/science/book/9780240809496
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45. 
Cover image for İnternetten para kazanmanın 43 kolay yolu
İnternetten para kazanmanın 43 kolay yolu
Author 
Vitae, Joe. Mok, Jo Han. Altıner, Serap. Çobanoğlu, Cihan.
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HF5415.1265 V583 2007
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46. 
Cover image for Marketing on the Internet seven steps to building the internet into your business
Marketing on the Internet seven steps to building the internet into your business
Author 
Zimmerman, Jan.
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47. 
Cover image for Cases in e-commerce
Cases in e-commerce
Author 
Rayport, Jeffrey F. Jaworski, Bernard J., ort. yaz. Rayport, Jeffrey F. E-commerce.
Preferred Shelf Number 
HF 5548.32 R387 2002
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48. 
Cover image for E-commerce
E-commerce
Author 
Rayport, Jeffrey F. Jaworski, Bernard J., ort. yaz.
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HF 5548.32 R39 2001
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49. 
Cover image for Dijital reklamcılık bize ne anlatır ?
Dijital reklamcılık bize ne anlatır ?
Author 
Yakın, Mehmet.
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HF6146.I58 D55
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