Search Results for Marketing -- Data processing.

1.

Developments in Information and Knowledge Management Systems for Business Applications Volume 8

Author

Štarchoň, Peter. editor. Fedushko, Solomiia. editor. (orcid)0000-0001-7548-5856 Gubíniova, Katarína. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

https://doi.org/10.1007/978-3-031-80935-4

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2.

Augmenting customer retention through big data analytics

Author

Malik, Reena, 1986- editor. Sharma, Ambuj, 1977- editor. Chaudhary, Prashant Vilas, editor

Preferred Shelf Number

HF5415.5

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003538486
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf

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3.

From industry 4.0 to industry 6.0

Author

Machado, Carolina, 1965- editor. Davim, J. Paulo, editor.

Preferred Shelf Number

T59.6 .F76 2025

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781394372775

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4.

Predictive analytics and generative AI for data-driven marketing strategies

Author

Hemachandran K.

Preferred Shelf Number

HF5415.125 .P735 2025

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003472544
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf

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5.

Mastering marketing data science : a comprehensive guide for today's marketers

Author

Brown, Iain, 1942- author.

Preferred Shelf Number

HF5415.125 .B76 2024

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https://onlinelibrary.wiley.com/doi/book/10.1002/9781394309436

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6.

Consumer behaviour and analytics

Author

Smith, Andrew, 1967 March 27- author.

Preferred Shelf Number

HF5415.32

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003347033
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf

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7.

Hyperautomation for next-generation industries

Author

Dhanaraj, Rajesh Kumar, editor.

Preferred Shelf Number

T59.5 .H97 2024

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781394186518

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8.

Revolutionizing the AI-Digital Landscape A Guide to Sustainable Emerging Technologies for Marketing Professionals.

Author

Khang, Alex. Dutta, Pushan Kumar. Gupta, Sachin. Ayedee, Nishu. Chatterjee, Sandeep.

Preferred Shelf Number

HF5415

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781032688305
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf

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9.

Cover image for Proceedings of the 4th International Conference on Big Data Analytics for Cyber-Physical System in Smart City - Volume 2 BDCPS 2022, December 16-17, 2022, Bangkok, Thailand

Proceedings of the 4th International Conference on Big Data Analytics for Cyber-Physical System in Smart City - Volume 2 BDCPS 2022, December 16-17, 2022, Bangkok, Thailand

Author

Atiquzzaman, Mohammed. editor. Yen, Neil Yuwen. editor. Xu, Zheng. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

https://doi.org/10.1007/978-981-99-1157-8

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10.

Intelligent Computing and Networking Proceedings of IC-ICN 2023

Author

Balas, Valentina Emilia. editor. Semwal, Vijay Bhaskar. editor. Khandare, Anand. editor. SpringerLink (Online service)

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ONLINE

Electronic Access

https://doi.org/10.1007/978-981-99-3177-4

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11.

Cover image for Application of Big Data, Blockchain, and Internet of Things for Education Informatization Second EAI International Conference, BigIoT-EDU 2022, Virtual Event, July 29-31, 2022, Proceedings, Part III

Application of Big Data, Blockchain, and Internet of Things for Education Informatization Second EAI International Conference, BigIoT-EDU 2022, Virtual Event, July 29-31, 2022, Proceedings, Part III

Author

Jan, Mian Ahmad. editor. Khan, Fazlullah. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

https://doi.org/10.1007/978-3-031-23944-1

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12.

Cover image for Intelligent Information and Database Systems 15th Asian Conference, ACIIDS 2023, Phuket, Thailand, July 24-26, 2023, Proceedings, Part I

Intelligent Information and Database Systems 15th Asian Conference, ACIIDS 2023, Phuket, Thailand, July 24-26, 2023, Proceedings, Part I

Author

Nguyen, Ngoc Thanh. editor. Boonsang, Siridech. editor. Fujita, Hamido. editor. Hnatkowska, Bogumiła. editor. Hong, Tzung-Pei. editor. (orcid)

Preferred Shelf Number

ONLINE

Electronic Access

https://doi.org/10.1007/978-981-99-5834-4

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13.

Digital Transformation and Corporate Branding Opportunities and Pitfalls for Identity and Reputation Management.

Author

Cuomo, Maria Teresa. Foroudi, Pantea.

Preferred Shelf Number

HF5415.1255

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003263784
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf

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14.

Data analytics for business : lessons for sales, marketing, and strategy

Author

Haimowitz, Ira J., author.

Preferred Shelf Number

HF5548.2 .H325 2023

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9780429300363
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf

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15.

Marketing analytics : a machine learning approach

Author

Mansurali, A., editor. Jeyanthi, P. Mary, editor.

Preferred Shelf Number

HF5415.2

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003300632
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf

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16.

Artificial intelligence for marketing management

Author

Thaichon, Park, editor. Quach, Sara, editor.

Preferred Shelf Number

HF5415 .E7959 2023 EB

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003280392
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf

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17.

Big data analytics : applications in business and marketing

Author

Chaudhary, Kiran, author. Alam, Mansaf, author.

Preferred Shelf Number

HF5548.2 .C474 2022

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003175711
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf

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18.

Big data analytics : applications in business and marketing

Author

Chaudhary, Kiran. Alam, Mansaf.

Preferred Shelf Number

HF5548.2 .C474 2022 EB

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003307761
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf

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19.

Marketing analytics : statistical tools for marketing and consumer behaviour using SPSS

Author

Mesquita, José Marcos Carvalho de, author. Kostelijk, Erik, author.

Preferred Shelf Number

HF5415.125 .M473 2022 EB

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9781003196617
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf

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20.

Data analytics in marketing, entrepreneurship, and innovation

Author

Kehal, Mounir, editor. El Alfy, Shahira, editor.

Preferred Shelf Number

HD38.7

Electronic Access

Taylor & Francis https://www.taylorfrancis.com/books/9780429196614
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf

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21.

Assured cloud computing

Author

Campbell, Roy Harold, editor. Kamhoua, Charles A., editor. Kwiat, Kevin A., editor.

Preferred Shelf Number

QA76.585 .A87 2018 EB

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119428497

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22.

Cover image for Business Resilience System (BRS): Driven Through Boolean, Fuzzy Logics and Cloud Computation Real and Near Real Time Analysis and Decision Making System

Business Resilience System (BRS): Driven Through Boolean, Fuzzy Logics and Cloud Computation Real and Near Real Time Analysis and Decision Making System

Author

Zohuri, Bahman. author. Moghaddam, Masoud. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

https://doi.org/10.1007/978-3-319-53417-6

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23.

Business Models and ICT Technologies for the Fashion Supply Chain Proceedings of IT4Fashion 2016

Author

Rinaldi, Rinaldo. editor. Bandinelli, Romeo. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

https://doi.org/10.1007/978-3-319-48511-9

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24.

Advances in Business ICT: New Ideas from Ongoing Research

Author

Pełech-Pilichowski, Tomasz. editor. Mach-Król, Maria. editor. Olszak, Celina M. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

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https://doi.org/10.1007/978-3-319-47208-9

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25.

Advances in food diagnostics

Author

Toldrá, Fidel, editor. Nollet, Leo M. L., 1948- editor.

Preferred Shelf Number

TX541

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119105916

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26.

Eye Tracking Methodology Theory and Practice

Author

Duchowski, Andrew T. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

https://doi.org/10.1007/978-3-319-57883-5

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27.

Biomaterials and Medical Devices A Perspective from an Emerging Country

Author

Mahyudin, Ferdyansyah. editor. Hermawan, Hendra. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

https://doi.org/10.1007/978-3-319-14845-8

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28.

Web-Age Information Management 16th International Conference, WAIM 2015, Qingdao, China, June 8-10, 2015. Proceedings

Author

Yu, Xiaohui. editor. Dong, Xin Luna. editor. Li, Jian. editor. SUN, YIZHOU. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

https://doi.org/10.1007/978-3-319-21042-1

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29.

A practical guide to data mining for business and industry

Author

Ahlemeyer-Stubbe, Andrea, author.

Preferred Shelf Number

ONLINE(341752.1)

Electronic Access

John Wiley http://dx.doi.org/10.1002/9781118763704
http://onlinelibrary.wiley.com/book/10.1002/9781118763704
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=746951
Books24x7 http://www.books24x7.com/marc.asp?bookid=63686
http://lib.myilibrary.com/detail.asp?id=586320

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30.

Data mining techniques : for marketing, sales, and customer relationship management

Author

Linoff, Gordon S. Berry, Micahel J. A.

Preferred Shelf Number

HF5415.125 B47 2011

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31.

Değişen iletişim ortamında etkileşimli pazarlama

Author

Baruh, Lemi. Yüksel, Müberra.

Preferred Shelf Number

HF 5415 D44 2009

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32.

Marketing engineering : computer-assisted marketing analysis and planning

Author

Lilien, Gary L. Rangaswamy, Arvind, ort. yaz.

Preferred Shelf Number

HF 5415.125 .L54 2003

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33.

Handbook of online marketing research

Author

Grossnickle, Joshua. Raskin, Oliver, ort. yaz.

Preferred Shelf Number

HF 5415.2 G776 2001

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