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1. 
Cover image for Marketing management : a strategic decision-making approach
Marketing management : a strategic decision-making approach
Author 
Mullins, John W. (John Walker) Walker, Orville C.
Preferred Shelf Number 
HF5415.13 M352324 2013
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2. 
Cover image for Marketing research : An aid to decision making
Marketing research : An aid to decision making
Author 
Shao, Alan T.
Preferred Shelf Number 
HF 5415.2 S469 2002
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3. 
Cover image for The marketing research process : a managerial approach to purchasing relevant information for decision making
The marketing research process : a managerial approach to purchasing relevant information for decision making
Author 
Cox, Keith Kohn. M., Ben, ort.yaz. Enis, Ben M., ort. yaz.
Preferred Shelf Number 
HF 5415.2 C649 1972
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4. 
Cover image for HCI International 2023 - Late Breaking Papers 25th International Conference on Human-Computer Interaction, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part IV
HCI International 2023 - Late Breaking Papers 25th International Conference on Human-Computer Interaction, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part IV
Author 
Duffy, Vincent G. editor. Krömker, Heidi. editor. A. Streitz, Norbert. editor. (orcid) Konomi, Shin'ichi. editor. SpringerLink (Online service)
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ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-031-48047-8
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5. 
Cover image for HCI International 2023 - Late Breaking Papers 25th International Conference on Human-Computer Interaction, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part III
HCI International 2023 - Late Breaking Papers 25th International Conference on Human-Computer Interaction, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part III
Author 
Mori, Hirohiko. editor. Asahi, Yumi. editor. Coman, Adela. editor. Vasilache, Simona. editor. Rauterberg, Matthias. editor.
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ONLINE
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https://doi.org/10.1007/978-3-031-48044-7
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6. 
Cover image for HCI International 2023 - Late Breaking Papers 25th International Conference on Human-Computer Interaction, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part I
HCI International 2023 - Late Breaking Papers 25th International Conference on Human-Computer Interaction, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part I
Author 
Kurosu, Masaaki. editor. Hashizume, Ayako. editor. Marcus, Aaron. editor. Rosenzweig, Elizabeth. editor. Soares, Marcelo M. editor.
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ONLINE
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https://doi.org/10.1007/978-3-031-48038-6
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7. 
Cover image for HCI International 2023 - Late Breaking Papers 25th International Conference on Human-Computer Interaction, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part VI
HCI International 2023 - Late Breaking Papers 25th International Conference on Human-Computer Interaction, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part VI
Author 
Degen, Helmut. editor. Ntoa, Stavroula. editor. Moallem, Abbas. editor. SpringerLink (Online service)
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ONLINE
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https://doi.org/10.1007/978-3-031-48057-7
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8. 
Cover image for HCI International 2023 - Late Breaking Papers 25th International Conference on Human-Computer Interaction, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part V
HCI International 2023 - Late Breaking Papers 25th International Conference on Human-Computer Interaction, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part V
Author 
Chen, Jessie Y. C. editor. Fragomeni, Gino. editor. Fang, Xiaowen. editor. SpringerLink (Online service)
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ONLINE
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https://doi.org/10.1007/978-3-031-48050-8
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9. 
Cover image for HCI International 2023 - Late Breaking Papers 25th International Conference on Human-Computer Interaction, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part II
HCI International 2023 - Late Breaking Papers 25th International Conference on Human-Computer Interaction, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part II
Author 
Gao, Qin. editor. Zhou, Jia. editor. Duffy, Vincent G. editor. Antona, Margherita. editor. Stephanidis, Constantine. editor.
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ONLINE
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https://doi.org/10.1007/978-3-031-48041-6
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10. 
Cover image for HCI International 2023 - Late Breaking Papers 25th International Conference on Human-Computer Interaction, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part VII
HCI International 2023 - Late Breaking Papers 25th International Conference on Human-Computer Interaction, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part VII
Author 
Zaphiris, Panayiotis. editor. Ioannou, Andri. editor. Sottilare, Robert A. editor. Schwarz, Jessica. editor. Fui-Hoon Nah, Fiona. editor.
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ONLINE
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https://doi.org/10.1007/978-3-031-48060-7
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11. 
Cover image for The Business of Building and Managing a Healthcare Practice Going Beyond the Basics
The Business of Building and Managing a Healthcare Practice Going Beyond the Basics
Author 
Baum, Neil. author. Kahn, Marc J. author. Daigrepont, Jeffery. author. SpringerLink (Online service)
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ONLINE
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https://doi.org/10.1007/978-3-031-37623-8
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12. 
Cover image for International Conference on Advanced Intelligent Systems for Sustainable Development Volume 1 - Advanced Intelligent Systems on Artificial Intelligence, Software, and Data Science
International Conference on Advanced Intelligent Systems for Sustainable Development Volume 1 - Advanced Intelligent Systems on Artificial Intelligence, Software, and Data Science
Author 
Kacprzyk, Janusz. editor. Ezziyyani, Mostafa. editor. Balas, Valentina Emilia. editor. SpringerLink (Online service)
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ONLINE
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https://doi.org/10.1007/978-3-031-26384-2
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13. 
Cover image for Digital Transformation: What is the Company of Today?
Digital Transformation: What is the Company of Today?
Author 
Bencsik, Andrea. editor. Kulachinskaya, Anastasia. editor. SpringerLink (Online service)
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ONLINE
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https://doi.org/10.1007/978-3-031-46594-9
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14. 
Cover image for Technological Sustainability and Business Competitive Advantage
Technological Sustainability and Business Competitive Advantage
Author 
Al Mubarak, Muneer. editor. Hamdan, Allam. editor. SpringerLink (Online service)
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ONLINE
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https://doi.org/10.1007/978-3-031-35525-7
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15. 
Cover image for Advanced Manufacturing and Automation XII
Advanced Manufacturing and Automation XII
Author 
Wang, Yi. editor. Yu, Tao. editor. Wang, Kesheng. editor. SpringerLink (Online service)
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ONLINE
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https://doi.org/10.1007/978-981-19-9338-1
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16. 
Cover image for Analytics and dynamic customer strategy : big profits from big data
Analytics and dynamic customer strategy : big profits from big data
Author 
Tanner, John F.
Preferred Shelf Number 
ONLINE(342033.1)
Electronic Access 
ebrary An electronic book accessible through the World Wide Web; click to view
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118905739.jpg
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=1715408
John Wiley http://dx.doi.org/10.1002/9781118919767
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17. 
Cover image for The successful marketing plan a disciplined and comprehensive approach
The successful marketing plan a disciplined and comprehensive approach
Author 
Hiebing, Roman G. Cooper, Scott W.
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ONLINE
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18. 
Cover image for The strategy and tactics of pricing : a guide to growing more profitably.
The strategy and tactics of pricing : a guide to growing more profitably.
Author 
Nagle, Thomas T. Hogan, John E., Ph. D. Zale, Joseph.
Preferred Shelf Number 
HF5416.5 N34 2011
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19. 
Cover image for Applied operational research with SAS
Applied operational research with SAS
Author 
Emrouznejad, Ali. Ho, William.
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Distributed by publisher. Purchase or institutional license may be required for access.
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20. 
Cover image for Nursing leadership and management : theories, processes, and practice
Nursing leadership and management : theories, processes, and practice
Author 
Jones, Rebecca A. Patronis.
Preferred Shelf Number 
WY 105 J78 2007
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21. 
Cover image for Stratejik pazarlama planı nasıl hazırlanır ?
Stratejik pazarlama planı nasıl hazırlanır ?
Author 
Paley, Norton. Orfanlı, Ender, çev.
Preferred Shelf Number 
HF 5415.135 .P33 2006
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22. 
Cover image for Pazarlamanın sihirli lambası
Pazarlamanın sihirli lambası
Author 
Trout, Jack. Tunçel, Hakan, çev.
Preferred Shelf Number 
HF 5415.13 .T7620 2005
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23. 
Cover image for Marketing engineering : computer-assisted marketing analysis and planning
Marketing engineering : computer-assisted marketing analysis and planning
Author 
Lilien, Gary L. Rangaswamy, Arvind, ort. yaz.
Preferred Shelf Number 
HF 5415.125 .L54 2003
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24. 
Cover image for Building models for marketing decisions
Building models for marketing decisions
Author 
Leeflang, P. S. H.
Preferred Shelf Number 
HF5415.135 .B85 2000
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