Limit Search Results
Author
SpringerLink (Online service)
(23)
Chi, Maomao. editor.
(2)
Koç, Erdoğan
(2)
Tu, Yiliu. editor. (orcid)
(2)
Wiley InterScience (Online service)
(2)
Language
Publication Date
-
Subject
Marketing.
(16)
Economics.
(14)
Service industries -- Marketing.
(8)
Service industries -- Management.
(4)
Customer services -- Marketing.
(3)
Material Type
Shelf Location
Library
Switch to list view
Switch to thumbnail view
Select an Action
48 Results Found Subscribe to search results
000000000000000000000000000000000000000000000000DEFAULT
Print
1. 
Cover image for Food service marketing and promotion
Food service marketing and promotion
Author 
Seltz, David D.
Preferred Shelf Number 
TX 911.3.M3 S44 1977
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
2. 
Cover image for Sales & Service Management, Marketing, Promotion und Performance
Sales & Service Management, Marketing, Promotion und Performance
Author 
Keuper, Frank. editor. Hogenschurz, Bernhard. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-9591-9
Format: 
Availability 
Online Library~1
Available:
Copies:
3. 
Cover image for Service marketing strategies for small and medium enterprises : emerging research and opportunities
Service marketing strategies for small and medium enterprises : emerging research and opportunities
Author 
Rahman, Muhammad Sabbir, 1981- author. Zaman, Mahmud Habib, 1981- author. Hossain, Md. Afnan, 1987- author. IGI Global, publisher.
Preferred Shelf Number 
ONLINE
Electronic Access 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7891-8
Format: 
Availability 
Online Library~1
Available:
Copies:
4. 
Cover image for Managing service firms the power of managerial marketing
Managing service firms the power of managerial marketing
Author 
Skålén, Per.
Preferred Shelf Number 
ONLINE
Electronic Access 
Click here to view
Format: 
Availability 
Online Library~1
Available:
Copies:
5. 
Cover image for After Latour: Globalisation, Inequity and Climate Change IFIP WG 8.2 and WG 9.4 Joint Working Conference, IFIPJWC 2023, Hyderabad, India, December 7-8, 2023, Proceedings
After Latour: Globalisation, Inequity and Climate Change IFIP WG 8.2 and WG 9.4 Joint Working Conference, IFIPJWC 2023, Hyderabad, India, December 7-8, 2023, Proceedings
Author 
Jones, Matthew R. editor. Mukherjee, Arunima S. editor. Thapa, Devinder. editor. Zheng, Yingqin. editor. SpringerLink (Online service)
Preferred Shelf Number 
XX(520744.1)
Electronic Access 
https://doi.org/10.1007/978-3-031-50154-8
Format: 
Availability 
Online Library~1
Available:
Copies:
6. 
Cover image for Information Systems 19th European, Mediterranean, and Middle Eastern Conference, EMCIS 2022, Virtual Event, December 21-22, 2022, Proceedings
Information Systems 19th European, Mediterranean, and Middle Eastern Conference, EMCIS 2022, Virtual Event, December 21-22, 2022, Proceedings
Author 
Papadaki, Maria. editor. Rupino da Cunha, Paulo. editor. Themistocleous, Marinos. editor. Christodoulou, Klitos. editor. SpringerLink (Online service)
Preferred Shelf Number 
XX(520571.1)
Electronic Access 
https://doi.org/10.1007/978-3-031-30694-5
Format: 
Availability 
Online Library~1
Available:
Copies:
7. 
Cover image for E-Business. Digital Empowerment for an Intelligent Future 22nd Wuhan International Conference, WHICEB 2023, Wuhan, China, May 26-28, 2023, Proceedings, Part II
E-Business. Digital Empowerment for an Intelligent Future 22nd Wuhan International Conference, WHICEB 2023, Wuhan, China, May 26-28, 2023, Proceedings, Part II
Author 
Tu, Yiliu. editor. (orcid) Chi, Maomao. editor. SpringerLink (Online service)
Preferred Shelf Number 
XX(520575.1)
Electronic Access 
https://doi.org/10.1007/978-3-031-32302-7
Format: 
Availability 
Online Library~1
Available:
Copies:
8. 
Cover image for E-Business. Digital Empowerment for an Intelligent Future 22nd Wuhan International Conference, WHICEB 2023, Wuhan, China, May 26-28, 2023, Proceedings, Part I
E-Business. Digital Empowerment for an Intelligent Future 22nd Wuhan International Conference, WHICEB 2023, Wuhan, China, May 26-28, 2023, Proceedings, Part I
Author 
Tu, Yiliu. editor. (orcid) Chi, Maomao. editor. SpringerLink (Online service)
Preferred Shelf Number 
XX(520576.1)
Electronic Access 
https://doi.org/10.1007/978-3-031-32299-0
Format: 
Availability 
Online Library~1
Available:
Copies:
9. 
Cover image for Hizmet pazarlaması
Hizmet pazarlaması
Author 
İslamoğlu, A. Hamdi. Aydın, Kenan.
Preferred Shelf Number 
HD9980.5 I85 2020
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
10. 
Cover image for Hizmet pazarlaması ve yönetimine giriş
Hizmet pazarlaması ve yönetimine giriş
Author 
Koç, Erdoğan
Preferred Shelf Number 
HD9980.5 K762 2017
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
11. 
Cover image for Hizmetlerin pazarlanmasında hizmet kalitesinin önemi
Hizmetlerin pazarlanmasında hizmet kalitesinin önemi
Author 
Gedik, Hasan.
Preferred Shelf Number 
HD9980.5 G43 2017
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
12. 
Cover image for Hizmet pazarlaması : güncel konular ve yaklaşımlar
Hizmet pazarlaması : güncel konular ve yaklaşımlar
Author 
Özer, Leyla.
Preferred Shelf Number 
HD9980.5 H596 2016
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
13. 
Cover image for Hizmet pazarlaması ve stratejileri
Hizmet pazarlaması ve stratejileri
Author 
Altunışık. Remzi.
Preferred Shelf Number 
HD9980.5 H59 2015
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
14. 
Cover image for Sağlıklı yaşam ve pazarlama : 21. yüzyılın en hızlı büyüyen trendlerinden birinin pazarlama çerçevesinde değerlendirilmesi
Sağlıklı yaşam ve pazarlama : 21. yüzyılın en hızlı büyüyen trendlerinden birinin pazarlama çerçevesinde değerlendirilmesi
Author 
Bozkurt, Filiz
Preferred Shelf Number 
HD9980.5 B69 2015
Format: 
Availability 
Health Sciences Library~1
Available:
Copies:
15. 
Cover image for Hizmet pazarlaması : kuram, uygulama ve örnekler
Hizmet pazarlaması : kuram, uygulama ve örnekler
Author 
Öztürk, Sevgi Ayşe.
Preferred Shelf Number 
HD9980.5 O97 2015
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
16. 
Cover image for Hizmet pazarlaması ve yönetimi : Global ve yerel yaklaşım
Hizmet pazarlaması ve yönetimi : Global ve yerel yaklaşım
Author 
Koç, Erdoğan
Preferred Shelf Number 
HD9980.5 K761 2015
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
17. 
Cover image for Business Information Systems 18th International Conference, BIS 2015, Poznań, Poland, June 24-26, 2015, Proceedings
Business Information Systems 18th International Conference, BIS 2015, Poznań, Poland, June 24-26, 2015, Proceedings
Author 
Abramowicz, Witold. editor. SpringerLink (Online service)
Preferred Shelf Number 
XX(518580.1)
Electronic Access 
https://doi.org/10.1007/978-3-319-19027-3
Format: 
Availability 
Online Library~1
Available:
Copies:
18. 
Cover image for Mobile Services for Toy Computing
Mobile Services for Toy Computing
Author 
Hung, Patrick C. K. editor. SpringerLink (Online service)
Preferred Shelf Number 
XX(518595.1)
Electronic Access 
https://doi.org/10.1007/978-3-319-21323-1
Format: 
Availability 
Online Library~1
Available:
Copies:
19. 
Cover image for Service science : the foundations of service engineering and management
Service science : the foundations of service engineering and management
Author 
Qiu, Robin G., author.
Preferred Shelf Number 
ONLINE(341588.1)
Electronic Access 
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118108239.jpg
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=1729550
ebrary http://site.ebrary.com/id/10891172
John Wiley http://dx.doi.org/10.1002/9781118551820
Safari Books Online http://proquest.safaribooksonline.com/?fpi=9781118551851
Format: 
Availability 
Online Library~1
Available:
Copies:
20. 
Cover image for Secrets of selling services everything you need to sell what your customer can't see-- from pitch to close
Secrets of selling services everything you need to sell what your customer can't see-- from pitch to close
Author 
Schiffman, Stephan.
Preferred Shelf Number 
ONLINE
Electronic Access 
Subscription required
Format: 
Availability 
Online Library~1
Available:
Copies:
21. 
Cover image for Marketing ist eine Wissenschaft … … und die Erde eine Scheibe? über Wunderwaffen und Zahlengläubigkeit in Werbung, Marktforschung & Co.
Marketing ist eine Wissenschaft … … und die Erde eine Scheibe? über Wunderwaffen und Zahlengläubigkeit in Werbung, Marktforschung & Co.
Author 
Hilbig, Heino. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(338098.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-02891-6
Format: 
Availability 
Online Library~1
Available:
Copies:
22. 
Cover image for A guide to IT contracting checklists, tools, and techniques
A guide to IT contracting checklists, tools, and techniques
Author 
Overly, Michael R. Karlyn, Matthew A.
Preferred Shelf Number 
ONLINE
Electronic Access 
Distributed by publisher. Purchase or institutional license may be required for access.
Format: 
Availability 
Online Library~1
Available:
Copies:
23. 
Cover image for Marketing für LOHAS Kommunikationskonzepte für anspruchsvolle Kunden
Marketing für LOHAS Kommunikationskonzepte für anspruchsvolle Kunden
Author 
Köhn-Ladenburger, Christiane. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(338415.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-3577-9
Format: 
Availability 
Online Library~1
Available:
Copies:
24. 
Cover image for Education and the culture of consumption personalisation and the social order
Education and the culture of consumption personalisation and the social order
Author 
Hartley, David, 1945-
Preferred Shelf Number 
ONLINE
Electronic Access 
Click here to view
Format: 
Availability 
Online Library~1
Available:
Copies:
25. 
Cover image for Selling professional services to the Fortune 500
Selling professional services to the Fortune 500
Author 
Luefschuetz, Gary S.
Preferred Shelf Number 
ONLINE
Electronic Access 
Subscription required
Format: 
Availability 
Online Library~1
Available:
Copies:
26. 
Cover image for Marketing im Gesundheitsbetrieb Betriebswirtschaft für das Gesundheitswesen
Marketing im Gesundheitsbetrieb Betriebswirtschaft für das Gesundheitswesen
Author 
Frodl, Andreas. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-6897-5
Format: 
Availability 
Online Library~1
Available:
Copies:
27. 
Cover image for Marketing-Grundlagen Eine fallstudienbasierte Einführung
Marketing-Grundlagen Eine fallstudienbasierte Einführung
Author 
Griese, Kai-Michael. author. Bröring, Stefanie. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-6622-3
Format: 
Availability 
Online Library~1
Available:
Copies:
28. 
Cover image for Marketing 3.0 from products to customers to the human spirit
Marketing 3.0 from products to customers to the human spirit
Author 
Kotler, Philip. Kartajaya, Hermawan, 1947- Setiawan, Iwan. Wiley InterScience (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
Wiley InterScience An electronic book accessible through the World Wide Web; click for information
Available by subscription from Safari Books Online
Format: 
Availability 
Online Library~1
Available:
Copies:
29. 
Cover image for Marketing von Solutions Innovative Ansätze und Best Practices
Marketing von Solutions Innovative Ansätze und Best Practices
Author 
Woisetschläger, David. editor. Michaelis, Manuel. editor. Evanschitzky, Heiner. editor. Eiting, Alexander. editor. Backhaus, Christof. editor.
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-6302-4
Format: 
Availability 
Online Library~1
Available:
Copies:
30. 
Cover image for Marketing für Physiotherapeuten Erfolgreich mit kleinem Budget
Marketing für Physiotherapeuten Erfolgreich mit kleinem Budget
Author 
Westendorf, Christian. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-540-78869-0
Format: 
Availability 
Online Library~1
Available:
Copies:
31. 
Cover image for Marketing für Kanzleien und Wirtschaftsprüfer Ein Praxishandbuch für Anwalts-, Steuerkanzleien und Wirtschaftsprüfungsunternehmen
Marketing für Kanzleien und Wirtschaftsprüfer Ein Praxishandbuch für Anwalts-, Steuerkanzleien und Wirtschaftsprüfungsunternehmen
Author 
Schieblon, Claudia. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-9509-4
Format: 
Availability 
Online Library~1
Available:
Copies:
32. 
Cover image for Marketing-Theorie Eine Einführung
Marketing-Theorie Eine Einführung
Author 
Kuß, Alfred. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-8059-5
Format: 
Availability 
Online Library~1
Available:
Copies:
33. 
Cover image for Services marketing : integrating customer focus across the firm
Services marketing : integrating customer focus across the firm
Author 
Zeithaml, Valarie A. Bitner, Mary Jo. Gremler, Dwayne D.
Preferred Shelf Number 
HD9980.5 Z45 2009
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
34. 
Cover image for Marketing und Prozessgestaltung am Baumarkt
Marketing und Prozessgestaltung am Baumarkt
Author 
Köster, Dieter. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8350-5545-2
Format: 
Availability 
Online Library~1
Available:
Copies:
35. 
Cover image for Marketing for pharmacists
Marketing for pharmacists
Author 
Holdford, David A.
Preferred Shelf Number 
QV 737 H727 2007
Format: 
Availability 
Health Sciences Library~1
Available:
Copies:
36. 
Cover image for Marketing Communication Policies
Marketing Communication Policies
Author 
Busch, Rainer. author. Seidenspinner, Margarete. author. Unger, Fritz. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-540-37323-0
Format: 
Availability 
Online Library~1
Available:
Copies:
37. 
Cover image for Marketing Excellence Sieben Schlüssel zur Profilierung Ihrer Marketing Performance
Marketing Excellence Sieben Schlüssel zur Profilierung Ihrer Marketing Performance
Author 
Kreutzer, Ralf T. author. Kuhfuß, Holger. author. Hartmann, Wolfgang. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-9298-7
Format: 
Availability 
Online Library~1
Available:
Copies:
38. 
Cover image for Hizmetlerde pazarlama iletişimi
Hizmetlerde pazarlama iletişimi
Author 
Eser, Zeliha.
Preferred Shelf Number 
HD9980.5 E84 2007
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
39. 
Cover image for Marketing im straegischen Unternehmensnetzwerk Erklärungsmodell und praktische Anwendung in der Versicherungswirtschaft
Marketing im straegischen Unternehmensnetzwerk Erklärungsmodell und praktische Anwendung in der Versicherungswirtschaft
Author 
Köhne, Thomas. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8350-9287-7
Format: 
Availability 
Online Library~1
Available:
Copies:
40. 
Cover image for Hizmet pazarlaması
Hizmet pazarlaması
Author 
Karahan, Kasım.
Preferred Shelf Number 
HD9980.5 K37 2006
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
41. 
Cover image for Marketing Performance Messen — Analysieren — Optimieren
Marketing Performance Messen — Analysieren — Optimieren
Author 
Bauer, Hans H. author. Stokburger, Gregor. author. Hammerschmidt, Maik. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-0664-9
Format: 
Availability 
Online Library~1
Available:
Copies:
42. 
Cover image for Marketing- und Vertriebspower durch Sponsoring Sponsoringbudgets strategisch managen und refinanzieren
Marketing- und Vertriebspower durch Sponsoring Sponsoringbudgets strategisch managen und refinanzieren
Author 
Braun, Karl. editor. Huefnagels, Dirk. editor. Müller-Schwemer, Thomas. editor. Sorg, Gabriele. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/3-540-29591-7
Format: 
Availability 
Online Library~1
Available:
Copies:
43. 
Cover image for Marketing für Arztpraxen
Marketing für Arztpraxen
Author 
Streit, Volker. editor. Letter, Michael. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/b138206
Format: 
Availability 
Online Library~1
Available:
Copies:
44. 
Cover image for Marketing im Perspektivenwechsel Festschrift für Udo Koppelmann
Marketing im Perspektivenwechsel Festschrift für Udo Koppelmann
Author 
Fröhlich-Glantschnig, Elisabeth. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/3-540-28560-1
Format: 
Availability 
Online Library~1
Available:
Copies:
45. 
Cover image for Turizm pazarlaması - bankacılık pazarlaması / Hizmet pazarlaması
Turizm pazarlaması - bankacılık pazarlaması / Hizmet pazarlaması
Author 
Yüksel, Ülkü. Mermod, Aslı Yüksel. ort. yaz.
Preferred Shelf Number 
HD 9980.5 U41 2004
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
46. 
Cover image for Services, marketing and management
Services, marketing and management
Author 
Gilmore, Audrey.
Preferred Shelf Number 
ONLINE(369304.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/services-marketing-and-management
Format: 
Availability 
Online Library~1
Available:
Copies:
47. 
Cover image for Marketing and sales in the chemical industry
Marketing and sales in the chemical industry
Author 
Jakobi, R. (Rolf) Wiley InterScience (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
John Wiley http://dx.doi.org/10.1002/3527600345
Format: 
Availability 
Online Library~1
Available:
Copies:
48. 
Cover image for Handbook of services marketing & management
Handbook of services marketing & management
Author 
Swartz, Teresa A. Iacobucci, Dawn.
Preferred Shelf Number 
ONLINE(368447.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/reference/handbook-of-services-marketing-and-management
Format: 
Availability 
Online Library~1
Available:
Copies: