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1. 
Cover image for The media handbook : a complete guide to advertising media selection, planning, research, and buying
The media handbook : a complete guide to advertising media selection, planning, research, and buying
Author 
Katz, Helen E., author.
Preferred Shelf Number 
HF5826.5 K38 2014
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2. 
Cover image for The media handbook a complete guide to advertising media selection, planning, research, and buying
The media handbook a complete guide to advertising media selection, planning, research, and buying
Author 
Katz, Helen E.
Preferred Shelf Number 
ONLINE
Electronic Access 
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3. 
Cover image for The advertising business operations, creativity, media planning, integrated communications
The advertising business operations, creativity, media planning, integrated communications
Author 
Jones, John Philip.
Preferred Shelf Number 
ONLINE(369522.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/the-advertising-business
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4. 
Cover image for Strategic integrated marketing communications
Strategic integrated marketing communications
Author 
Percy, Larry.
Preferred Shelf Number 
HF5415.123 P475 2014
Format: 
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5. 
Cover image for Medya planı nasıl hazırlanır?
Medya planı nasıl hazırlanır?
Author 
Sissors, Jack Zanville Baron, Roger B. Kesmez, Melisa.
Preferred Shelf Number 
HF5826.5 .S57 2008
Format: 
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6. 
Cover image for International advertising realities and myths
International advertising realities and myths
Author 
Jones, John Philip.
Preferred Shelf Number 
ONLINE(368581.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/international-advertising
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