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1. 
Cover image for Strategic Employer Branding for IT Companies : An Interdisciplinary Perspective
Strategic Employer Branding for IT Companies : An Interdisciplinary Perspective
Author 
Szkudlarek, Ewa, author. Gross-Gołacka, Elwira, author.
Preferred Shelf Number 
HF5415.1255
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003486626
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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2. 
Cover image for Visual marketing : a practical guide to the science of branding & retailing
Visual marketing : a practical guide to the science of branding & retailing
Author 
Kahn, Barbara E., author. Johnson, Elizabeth N., author.
Preferred Shelf Number 
HF5415
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003426899
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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3. 
Cover image for Contemporary cases in management : perspectives from emerging markets
Contemporary cases in management : perspectives from emerging markets
Author 
Aggarwal, Shalini, editor. Gupta, Ashish (Faculty in Marketing), editor.
Preferred Shelf Number 
HD31.2
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003581529
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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4. 
Cover image for Marketing and Smart Technologies Proceedings of ICMarkTech 2023, Volume 2
Marketing and Smart Technologies Proceedings of ICMarkTech 2023, Volume 2
Author 
Reis, José Luís. editor. (orcid)0000-0002-0987-0980 Peter, Marc K. editor. Reis, Luís Paulo. editor. (orcid)0000-0002-4709-1718 Bogdanovic, Zorica. editor. SpringerLink (Online service)
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ONLINE
Electronic Access 
https://doi.org/10.1007/978-981-97-3698-0
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5. 
Cover image for Marketing and Smart Technologies Proceedings of ICMarkTech 2023, Volume 1
Marketing and Smart Technologies Proceedings of ICMarkTech 2023, Volume 1
Author 
Reis, José Luís. editor. (orcid)0000-0002-0987-0980 Zelený, Jiří. editor. Gavurová, Beáta. editor. (orcid)0000-0002-0606-879X Santos, José Paulo Marques dos. editor. (orcid)0000-0002-5567-944X SpringerLink (Online service)
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ONLINE
Electronic Access 
https://doi.org/10.1007/978-981-97-1552-7
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6. 
Cover image for Building resilience in global business during crisis : perspectives from emerging markets
Building resilience in global business during crisis : perspectives from emerging markets
Author 
Gupta, Suraksha, editor. Gupta, Ashish, editor. Kumar, Jitender, editor.
Preferred Shelf Number 
HD31.2
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781032719870
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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7. 
Cover image for Strategic international marketing : strategy development and implementation
Strategic international marketing : strategy development and implementation
Author 
Solberg, Carl Arthur, author. Huse, Håvard, author.
Preferred Shelf Number 
HF5415
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003383208
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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8. 
Cover image for Brand co-creation tourism research : contemporary issues and challenges
Brand co-creation tourism research : contemporary issues and challenges
Author 
Rather, Raouf Ahmad, editor.
Preferred Shelf Number 
G155 .A1
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003336228
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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9. 
Cover image for MARKETING IN DEVELOPING NATIONS : contemporary developments, cases and problems in Africa, Asia and the Middle East
MARKETING IN DEVELOPING NATIONS : contemporary developments, cases and problems in Africa, Asia and the Middle East
Author 
Oniku, Ayodele C.
Preferred Shelf Number 
HF5415.12 .D44
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003441274
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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10. 
Cover image for Media and entertainment industry management : how to integrate business and management with creativity and imagination
Media and entertainment industry management : how to integrate business and management with creativity and imagination
Author 
Ryu, Sunghan, author.
Preferred Shelf Number 
P96 .M34
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003271222
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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11. 
Cover image for Strategic brand licensing : building brand value through enduring partnerships
Strategic brand licensing : building brand value through enduring partnerships
Author 
Longo, Maria Cristina, author. Canalichio, Pete, author.
Preferred Shelf Number 
HF5429.255
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003364566
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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12. 
Cover image for PERSPECTIVES IN MARKETING, INNOVATION AND STRATEGY
PERSPECTIVES IN MARKETING, INNOVATION AND STRATEGY
Author 
Roy, Subhadip. Chakrabarti, Satyajit. Saha, Dipak. Mazumder, Rabin.
Preferred Shelf Number 
HF5415
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003434467
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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