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Cover image for Multi-channel marketing, branding and retail design : new challenges and opportunities
Multi-channel marketing, branding and retail design : new challenges and opportunities
Author 
McIntyre, Charles, 1955-, editor. Melewar, T. C., editor. Dennis, Charles, editor.
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ONLINE
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https://www.emerald.com/insight/publication/doi/10.1108/9781786354556
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Cover image for Abschied vom Branding Wie man Kunden wirklich ans Kaufen führt – mit Marketing, das sich an Kaufprozessen orientiert
Abschied vom Branding Wie man Kunden wirklich ans Kaufen führt – mit Marketing, das sich an Kaufprozessen orientiert
Author 
Rutschmann, Marc. author. SpringerLink (Online service)
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ONLINE(338491.1)
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http://dx.doi.org/10.1007/978-3-8349-4281-4
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Cover image for Abschied vom Branding Wie man Kunden wirklich ans Kaufen führt – Mit Marketing, das sich an Kaufprozessen orientiert
Abschied vom Branding Wie man Kunden wirklich ans Kaufen führt – Mit Marketing, das sich an Kaufprozessen orientiert
Author 
Rutschmann, Marc. author. SpringerLink (Online service)
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ONLINE
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http://dx.doi.org/10.1007/978-3-8349-6745-9
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Cover image for Aktuelle Perspektiven des Marketingmanagements Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing.
Aktuelle Perspektiven des Marketingmanagements Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing.
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Akademische Marketinggesellschaft e.V. editor. Klante, Oliver. editor. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8349-9834-7
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5. 
Cover image for Marka yönetimi
Marka yönetimi
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Tosun, Nurhan Babür.
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HD69.B7 T67 2020
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6. 
Cover image for Holistik pazarlamanın tüketici temelli marka değeri üzerindeki rolü : mobil iletişim sektörü müşterileri üzerine bir araştırma
Holistik pazarlamanın tüketici temelli marka değeri üzerindeki rolü : mobil iletişim sektörü müşterileri üzerine bir araştırma
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Çakırkaya, Murat.
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HF5415.1255 C35 2020
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7. 
Cover image for Bottom of the pyramid marketing : making, shaping and developing BoP markets
Bottom of the pyramid marketing : making, shaping and developing BoP markets
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Singh, Ramendra, editor.
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8. 
Cover image for The branding of tourist destinations : theoretical and empirical insights
The branding of tourist destinations : theoretical and empirical insights
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Camilleri, Mark Anthony, 1976- editor.
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https://www.emerald.com/insight/publication/doi/10.1108/9781787693739
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Cover image for Brand culture and identity : concepts, methodologies, tools, and applications
Brand culture and identity : concepts, methodologies, tools, and applications
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IGI Global, publisher. Information Resources Management Association, editor.
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ONLINE
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Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7116-2
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10. 
Cover image for Frontiers of Sound in Design A Guide for the Development of Product Identity Through Sounds
Frontiers of Sound in Design A Guide for the Development of Product Identity Through Sounds
Author 
Dal Palù, Doriana. author. De Giorgi, Claudia. author. Lerma, Beatrice. author. Buiatti, Eleonora. author. SpringerLink (Online service)
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ONLINE
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https://doi.org/10.1007/978-3-319-76870-0
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Cover image for Developing insights on branding in the B2B context : case studies from business practice
Developing insights on branding in the B2B context : case studies from business practice
Author 
Koporcic, Nikolina, editor. Ivanova-Gongne, Maria, 1985- editor. Nyström, Anna-Greta, 1979- editor. Törnroos, Jan-Åke, editor.
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https://www.emerald.com/insight/publication/doi/10.1108/9781787562752
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Cover image for Managing brands in 4D : understanding perceptual, emotional, social and cultural branding
Managing brands in 4D : understanding perceptual, emotional, social and cultural branding
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Pogorzelski, Jacek, author.
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https://www.emerald.com/insight/publication/doi/10.1108/9781787561021
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