Limit Search Results
Author
SpringerLink (Online service)
(6)
Rutschmann, Marc. author.
(2)
Aaker, David A.
(1)
Aaker, David.
(1)
Adubato, Steve.
(1)
Language
Publication Date
-
Subject
Branding (Marketing)
(49)
Brand name products -- Management.
(9)
Branding (Marketing).
(9)
Brand name products.
(8)
Marketing.
(8)
Material Type
Shelf Location
Library
Switch to list view
Switch to thumbnail view
Select an Action
71 Results Found Subscribe to search results
000000000000DEFAULT
Print
1. 
Cover image for Multi-channel marketing, branding and retail design : new challenges and opportunities
Multi-channel marketing, branding and retail design : new challenges and opportunities
Author 
McIntyre, Charles, 1955-, editor. Melewar, T. C., editor. Dennis, Charles, editor.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/9781786354556
Format: 
Availability 
Online Library~1
Available:
Copies:
2. 
Cover image for Abschied vom Branding Wie man Kunden wirklich ans Kaufen führt – mit Marketing, das sich an Kaufprozessen orientiert
Abschied vom Branding Wie man Kunden wirklich ans Kaufen führt – mit Marketing, das sich an Kaufprozessen orientiert
Author 
Rutschmann, Marc. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(338491.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-4281-4
Format: 
Availability 
Online Library~1
Available:
Copies:
3. 
Cover image for Abschied vom Branding Wie man Kunden wirklich ans Kaufen führt – Mit Marketing, das sich an Kaufprozessen orientiert
Abschied vom Branding Wie man Kunden wirklich ans Kaufen führt – Mit Marketing, das sich an Kaufprozessen orientiert
Author 
Rutschmann, Marc. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-6745-9
Format: 
Availability 
Online Library~1
Available:
Copies:
4. 
Cover image for Aktuelle Perspektiven des Marketingmanagements Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing.
Aktuelle Perspektiven des Marketingmanagements Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing.
Author 
Akademische Marketinggesellschaft e.V. editor. Klante, Oliver. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-9834-7
Format: 
Availability 
Online Library~1
Available:
Copies:
5. 
Cover image for The Business of Building and Managing a Healthcare Practice Going Beyond the Basics
The Business of Building and Managing a Healthcare Practice Going Beyond the Basics
Author 
Baum, Neil. author. Kahn, Marc J. author. Daigrepont, Jeffery. author. SpringerLink (Online service)
Preferred Shelf Number 
XX(521610.1)
Electronic Access 
https://doi.org/10.1007/978-3-031-37623-8
Format: 
Availability 
Online Library~1
Available:
Copies:
6. 
Cover image for The New Science of Medicine & Management A Comprehensive, Case-Based Guide for Clinical Leaders
The New Science of Medicine & Management A Comprehensive, Case-Based Guide for Clinical Leaders
Author 
Chilingerian, Jon A. editor. Shobeiri, S. Abbas. editor. Talamini, Mark A. editor. SpringerLink (Online service)
Preferred Shelf Number 
XX(521855.1)
Electronic Access 
https://doi.org/10.1007/978-3-031-26510-5
Format: 
Availability 
Online Library~1
Available:
Copies:
7. 
Cover image for Marka yönetimi
Marka yönetimi
Author 
Tosun, Nurhan Babür.
Preferred Shelf Number 
HD69.B7 T67 2020
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
8. 
Cover image for Holistik pazarlamanın tüketici temelli marka değeri üzerindeki rolü : mobil iletişim sektörü müşterileri üzerine bir araştırma
Holistik pazarlamanın tüketici temelli marka değeri üzerindeki rolü : mobil iletişim sektörü müşterileri üzerine bir araştırma
Author 
Çakırkaya, Murat.
Preferred Shelf Number 
HF5415.1255 C35 2020
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
9. 
Cover image for Bottom of the pyramid marketing : making, shaping and developing BoP markets
Bottom of the pyramid marketing : making, shaping and developing BoP markets
Author 
Singh, Ramendra, editor.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/9781787145559
Format: 
Availability 
Online Library~1
Available:
Copies:
10. 
Cover image for The branding of tourist destinations : theoretical and empirical insights
The branding of tourist destinations : theoretical and empirical insights
Author 
Camilleri, Mark Anthony, 1976- editor.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/9781787693739
Format: 
Availability 
Online Library~1
Available:
Copies:
11. 
Cover image for Developing insights on branding in the B2B context : case studies from business practice
Developing insights on branding in the B2B context : case studies from business practice
Author 
Koporcic, Nikolina, editor. Ivanova-Gongne, Maria, 1985- editor. Nyström, Anna-Greta, 1979- editor. Törnroos, Jan-Åke, editor.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/9781787562752
Format: 
Availability 
Online Library~1
Available:
Copies:
12. 
Cover image for Managing brands in 4D : understanding perceptual, emotional, social and cultural branding
Managing brands in 4D : understanding perceptual, emotional, social and cultural branding
Author 
Pogorzelski, Jacek, author.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/9781787561021
Format: 
Availability 
Online Library~1
Available:
Copies:
Select an Action