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1. 
Cover image for Visual marketing : a practical guide to the science of branding & retailing
Visual marketing : a practical guide to the science of branding & retailing
Author 
Kahn, Barbara E., author. Johnson, Elizabeth N., author.
Preferred Shelf Number 
HF5415
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003426899
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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2. 
Cover image for Luxury fashion marketing and branding : a strategic approach
Luxury fashion marketing and branding : a strategic approach
Author 
Dallabona, Alice, author.
Preferred Shelf Number 
HD9940 .A2
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003264811
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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3. 
Cover image for PLACE EVENT MARKETING IN THE ASIA PACIFIC REGION branding and promotion in.
PLACE EVENT MARKETING IN THE ASIA PACIFIC REGION branding and promotion in.
Author 
Cudny, Waldemar.
Preferred Shelf Number 
G155 .P16
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9780367823764
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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4. 
Cover image for Multi-channel marketing, branding and retail design : new challenges and opportunities
Multi-channel marketing, branding and retail design : new challenges and opportunities
Author 
McIntyre, Charles, 1955-, editor. Melewar, T. C., editor. Dennis, Charles, editor.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/9781786354556
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5. 
Cover image for Abschied vom Branding Wie man Kunden wirklich ans Kaufen führt – mit Marketing, das sich an Kaufprozessen orientiert
Abschied vom Branding Wie man Kunden wirklich ans Kaufen führt – mit Marketing, das sich an Kaufprozessen orientiert
Author 
Rutschmann, Marc. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(338491.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-4281-4
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6. 
Cover image for Abschied vom Branding Wie man Kunden wirklich ans Kaufen führt – Mit Marketing, das sich an Kaufprozessen orientiert
Abschied vom Branding Wie man Kunden wirklich ans Kaufen führt – Mit Marketing, das sich an Kaufprozessen orientiert
Author 
Rutschmann, Marc. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-6745-9
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7. 
Cover image for Aktuelle Perspektiven des Marketingmanagements Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing.
Aktuelle Perspektiven des Marketingmanagements Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing.
Author 
Akademische Marketinggesellschaft e.V. editor. Klante, Oliver. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-9834-7
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8. 
Cover image for Literary translators' brand-building in contemporary Chinese-English translation
Literary translators' brand-building in contemporary Chinese-English translation
Author 
Zhang, Wenqian (Lecturer in Chinese and Translation Studies), author.
Preferred Shelf Number 
PN241.5 .C6 Z43 2026 EB
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003430315
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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9. 
Cover image for CREATING RESPONSIBLE AND INCLUSIVE FASHION BRAND NARRATIVES theory and.
CREATING RESPONSIBLE AND INCLUSIVE FASHION BRAND NARRATIVES theory and.
Preferred Shelf Number 
HF5415.1255
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003516750
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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10. 
Cover image for Digital brand management : understanding consumers and communication in the digital age
Digital brand management : understanding consumers and communication in the digital age
Author 
Gre??bosz-Krawczyk, Magdalena, author. Siuda, Dagna author
Preferred Shelf Number 
HF5415.1255
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003646686
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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11. 
Cover image for Corporate cancel culture and brand boycotts : the dark side of social media for brands
Corporate cancel culture and brand boycotts : the dark side of social media for brands
Author 
Scheinbaum, Angeline Close, editor.
Preferred Shelf Number 
HD59.2
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781032670546
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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12. 
Cover image for Nostalgic Branding in the Toy Industry
Nostalgic Branding in the Toy Industry
Author 
Lubiński, Kamil, author. Grębosz-Krawczyk, Magdalena, author.
Preferred Shelf Number 
HF5415.1255
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003606079
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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