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Cover image for Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO Method
Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO Method
Author 
Canalichio, Pete, author.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/9781787437814
Format: 
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Online Library~1
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2. 
Cover image for Strategic brand licensing : building brand value through enduring partnerships
Strategic brand licensing : building brand value through enduring partnerships
Author 
Longo, Maria Cristina, author. Canalichio, Pete, author.
Preferred Shelf Number 
HF5429.255
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003364566
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: 
Availability 
Online Library~1
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