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Cover image for Gender, culture, and consumer behavior
Gender, culture, and consumer behavior
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Otnes, Cele. Tuncay-Zayer, Linda.
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Cover image for Please every customer delivering stellar customer service across cultures
Please every customer delivering stellar customer service across cultures
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Lucas, Robert W.
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Cover image for Global marketing and advertising understanding cultural paradoxes
Global marketing and advertising understanding cultural paradoxes
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Mooij, Marieke K. de, 1943-
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