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Cover image for Customer equity management
Customer equity management
Author 
Rust, Roland T. Lemon, Katherine N. (Katherine Newell), ort. yaz. Narayandas, Das, ort. yaz.
Preferred Shelf Number 
HF 5415.527 .R87 2005
Format: 
Availability 
Beytepe Library~2
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2. 
Cover image for Customer-Equity-Management in einem dynamischen Wettbewerbsumfeld Konzeption und Anwendung eines Customer-Equity-Wettbewerbsmodells
Customer-Equity-Management in einem dynamischen Wettbewerbsumfeld Konzeption und Anwendung eines Customer-Equity-Wettbewerbsmodells
Author 
Breusch, Alexander. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-9982-5
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Availability 
Online Library~1
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