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1. 
Cover image for Augmenting customer retention through big data analytics
Augmenting customer retention through big data analytics
Author 
Malik, Reena, 1986- editor. Sharma, Ambuj, 1977- editor. Chaudhary, Prashant Vilas, editor
Preferred Shelf Number 
HF5415.5
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003538486
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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2. 
Cover image for Predictive analytics and generative AI for data-driven marketing strategies
Predictive analytics and generative AI for data-driven marketing strategies
Author 
Hemachandran K.
Preferred Shelf Number 
HF5415.125 .P735 2025
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003472544
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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3. 
Cover image for Revolutionizing the AI-Digital Landscape A Guide to Sustainable Emerging Technologies for Marketing Professionals.
Revolutionizing the AI-Digital Landscape A Guide to Sustainable Emerging Technologies for Marketing Professionals.
Author 
Khang, Alex. Dutta, Pushan Kumar. Gupta, Sachin. Ayedee, Nishu. Chatterjee, Sandeep.
Preferred Shelf Number 
HF5415
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781032688305
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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4. 
Cover image for Consumer behaviour and analytics
Consumer behaviour and analytics
Author 
Smith, Andrew, 1967 March 27- author.
Preferred Shelf Number 
HF5415.32
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003347033
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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5. 
Cover image for Intelligent Computing and Networking Proceedings of IC-ICN 2023
Intelligent Computing and Networking Proceedings of IC-ICN 2023
Author 
Balas, Valentina Emilia. editor. Semwal, Vijay Bhaskar. editor. Khandare, Anand. editor. SpringerLink (Online service)
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ONLINE
Electronic Access 
https://doi.org/10.1007/978-981-99-3177-4
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6. 
Cover image for Proceedings of the 4th International Conference on Big Data Analytics for Cyber-Physical System in Smart City - Volume 2 BDCPS 2022, December 16-17, 2022, Bangkok, Thailand
Proceedings of the 4th International Conference on Big Data Analytics for Cyber-Physical System in Smart City - Volume 2 BDCPS 2022, December 16-17, 2022, Bangkok, Thailand
Author 
Atiquzzaman, Mohammed. editor. Yen, Neil Yuwen. editor. Xu, Zheng. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-981-99-1157-8
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7. 
Cover image for Application of Big Data, Blockchain, and Internet of Things for Education Informatization Second EAI International Conference, BigIoT-EDU 2022, Virtual Event, July 29-31, 2022, Proceedings, Part III
Application of Big Data, Blockchain, and Internet of Things for Education Informatization Second EAI International Conference, BigIoT-EDU 2022, Virtual Event, July 29-31, 2022, Proceedings, Part III
Author 
Jan, Mian Ahmad. editor. Khan, Fazlullah. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-031-23944-1
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8. 
Cover image for Intelligent Information and Database Systems 15th Asian Conference, ACIIDS 2023, Phuket, Thailand, July 24-26, 2023, Proceedings, Part I
Intelligent Information and Database Systems 15th Asian Conference, ACIIDS 2023, Phuket, Thailand, July 24-26, 2023, Proceedings, Part I
Author 
Nguyen, Ngoc Thanh. editor. Boonsang, Siridech. editor. Fujita, Hamido. editor. Hnatkowska, Bogumiła. editor. Hong, Tzung-Pei. editor. (orcid)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-981-99-5834-4
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9. 
Cover image for Data analytics for business : lessons for sales, marketing, and strategy
Data analytics for business : lessons for sales, marketing, and strategy
Author 
Haimowitz, Ira J., author.
Preferred Shelf Number 
HF5548.2 .H325 2023
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9780429300363
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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10. 
Cover image for Digital Transformation and Corporate Branding Opportunities and Pitfalls for Identity and Reputation Management.
Digital Transformation and Corporate Branding Opportunities and Pitfalls for Identity and Reputation Management.
Author 
Cuomo, Maria Teresa. Foroudi, Pantea.
Preferred Shelf Number 
HF5415.1255
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003263784
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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11. 
Cover image for Marketing analytics : a machine learning approach
Marketing analytics : a machine learning approach
Author 
Mansurali, A., editor. Jeyanthi, P. Mary, editor.
Preferred Shelf Number 
HF5415.2
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003300632
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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12. 
Cover image for Artificial intelligence for marketing management
Artificial intelligence for marketing management
Author 
Thaichon, Park, editor. Quach, Sara, editor.
Preferred Shelf Number 
HF5415 .E7959 2023 EB
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003280392
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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