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1. 
Cover image for Augmenting customer retention through big data analytics
Augmenting customer retention through big data analytics
Author 
Malik, Reena, 1986- editor. Sharma, Ambuj, 1977- editor. Chaudhary, Prashant Vilas, editor
Preferred Shelf Number 
HF5415.5
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003538486
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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2. 
Cover image for Developments in Information and Knowledge Management Systems for Business Applications Volume 8
Developments in Information and Knowledge Management Systems for Business Applications Volume 8
Author 
Štarchoň, Peter. editor. Fedushko, Solomiia. editor. (orcid)0000-0001-7548-5856 Gubíniova, Katarína. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-031-80935-4
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3. 
Cover image for From industry 4.0 to industry 6.0
From industry 4.0 to industry 6.0
Author 
Machado, Carolina, 1965- editor. Davim, J. Paulo, editor.
Preferred Shelf Number 
T59.6 .F76 2025
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781394372775
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4. 
Cover image for Mastering marketing data science : a comprehensive guide for today's marketers
Mastering marketing data science : a comprehensive guide for today's marketers
Author 
Brown, Iain, 1942- author.
Preferred Shelf Number 
HF5415.125 .B76 2024
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781394309436
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5. 
Cover image for Consumer behaviour and analytics
Consumer behaviour and analytics
Author 
Smith, Andrew, 1967 March 27- author.
Preferred Shelf Number 
HF5415.32
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003347033
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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6. 
Cover image for Revolutionizing the AI-Digital Landscape A Guide to Sustainable Emerging Technologies for Marketing Professionals.
Revolutionizing the AI-Digital Landscape A Guide to Sustainable Emerging Technologies for Marketing Professionals.
Author 
Khang, Alex. Dutta, Pushan Kumar. Gupta, Sachin. Ayedee, Nishu. Chatterjee, Sandeep.
Preferred Shelf Number 
HF5415
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781032688305
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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7. 
Cover image for Predictive analytics and generative AI for data-driven marketing strategies
Predictive analytics and generative AI for data-driven marketing strategies
Author 
Hemachandran K.
Preferred Shelf Number 
HF5415.125 .P735 2025
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003472544
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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8. 
Cover image for Hyperautomation for next-generation industries
Hyperautomation for next-generation industries
Author 
Dhanaraj, Rajesh Kumar, editor.
Preferred Shelf Number 
T59.5 .H97 2024
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781394186518
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9. 
Cover image for Proceedings of the 4th International Conference on Big Data Analytics for Cyber-Physical System in Smart City - Volume 2 BDCPS 2022, December 16-17, 2022, Bangkok, Thailand
Proceedings of the 4th International Conference on Big Data Analytics for Cyber-Physical System in Smart City - Volume 2 BDCPS 2022, December 16-17, 2022, Bangkok, Thailand
Author 
Atiquzzaman, Mohammed. editor. Yen, Neil Yuwen. editor. Xu, Zheng. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-981-99-1157-8
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10. 
Cover image for Marketing analytics : a machine learning approach
Marketing analytics : a machine learning approach
Author 
Mansurali, A., editor. Jeyanthi, P. Mary, editor.
Preferred Shelf Number 
HF5415.2
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003300632
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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11. 
Cover image for Artificial intelligence for marketing management
Artificial intelligence for marketing management
Author 
Thaichon, Park, editor. Quach, Sara, editor.
Preferred Shelf Number 
HF5415 .E7959 2023 EB
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003280392
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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12. 
Cover image for Application of Big Data, Blockchain, and Internet of Things for Education Informatization Second EAI International Conference, BigIoT-EDU 2022, Virtual Event, July 29-31, 2022, Proceedings, Part III
Application of Big Data, Blockchain, and Internet of Things for Education Informatization Second EAI International Conference, BigIoT-EDU 2022, Virtual Event, July 29-31, 2022, Proceedings, Part III
Author 
Jan, Mian Ahmad. editor. Khan, Fazlullah. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-031-23944-1
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