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1. 
Cover image for Education and research for marketing and quality management in libraries : = La formation et la recherche sur le marketing et la gestion de la qualite en bibliotheque. Satellite meeting, Quebec, August 14-16 Aout 2001
Education and research for marketing and quality management in libraries : = La formation et la recherche sur le marketing et la gestion de la qualite en bibliotheque. Satellite meeting, Quebec, August 14-16 Aout 2001
Author 
Savard, Rejean, 1950-, ed. International Federation of Library Associations and Institutions.
Preferred Shelf Number 
Z 716.3 .E32 2002
Format: 
Availability 
Beytepe Library~1
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2. 
Cover image for Reimagining operational excellence : inspirations from Asia
Reimagining operational excellence : inspirations from Asia
Author 
Kotler, Philip, author. Kartajaya, Hermawan, 1947- author. Mussry, Jack, author.
Preferred Shelf Number 
HF5415.13 .K653 2024
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781394310401
Format: 
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3. 
Cover image for Buyer personas : gain deep insight into your customers' buying decisions and win more business
Buyer personas : gain deep insight into your customers' buying decisions and win more business
Author 
Kraus, Jim (President of Buyer Persona Institute), author. Revella, Adele, author.
Preferred Shelf Number 
HF5415.32 .R48 2024
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781394308699
Format: 
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Online Library~1
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4. 
Cover image for A customer-oriented manager for B2B services
A customer-oriented manager for B2B services
Author 
Mathieu, Valérie, author.
Preferred Shelf Number 
HF5415.1263
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119902430
Format: 
Availability 
Online Library~1
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5. 
Cover image for Cultural mediations of brands : unadvertization and quest for authority
Cultural mediations of brands : unadvertization and quest for authority
Author 
Marti, Caroline.
Preferred Shelf Number 
HF5415.13
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119694540
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Online Library~1
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6. 
Cover image for Location-based marketing for dummies
Location-based marketing for dummies
Author 
Strout, Aaron. Schneider, Mike.
Preferred Shelf Number 
HF5415 S76 2011 EB
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119721338
Format: 
Availability 
Online Library~1
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