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1. 
Cover image for Information and Communication Technology for Competitive Strategies (ICTCS 2022) ICT: Applications and Social Interfaces
Information and Communication Technology for Competitive Strategies (ICTCS 2022) ICT: Applications and Social Interfaces
Author 
Joshi, Amit. editor. Mahmud, Mufti. editor. Ragel, Roshan G. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-981-19-9638-2
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2. 
Cover image for Marketing analytics : a machine learning approach
Marketing analytics : a machine learning approach
Author 
Mansurali, A., editor. Jeyanthi, P. Mary, editor.
Preferred Shelf Number 
HF5415.2
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003300632
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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3. 
Cover image for Marketing analytics : statistical tools for marketing and consumer behaviour using SPSS
Marketing analytics : statistical tools for marketing and consumer behaviour using SPSS
Author 
Mesquita, José Marcos Carvalho de, author. Kostelijk, Erik, author.
Preferred Shelf Number 
HF5415.125 .M473 2022 EB
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003196617
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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4. 
Cover image for Mastering market analytics : business metrics : practice and application
Mastering market analytics : business metrics : practice and application
Author 
Kozielski, Robert, editor.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/9781787148352
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5. 
Cover image for Analysis of mixed data : methods & applications
Analysis of mixed data : methods & applications
Author 
De Leon, Alexander R. Chough, Keumhee Carriere.
Preferred Shelf Number 
QA278 .A49737 2013
Electronic Access 
Click here to view.
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6. 
Cover image for Marketing scales handbook : the top 20 multi-item measures used in consumer research
Marketing scales handbook : the top 20 multi-item measures used in consumer research
Author 
Bruner, Gordon C.
Preferred Shelf Number 
HF5415.2 B786 2013
Format: 
Availability 
Beytepe Library~1
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7. 
Cover image for Statistical and machine-learning data mining : techniques for better predictive modeling and analysis of big data
Statistical and machine-learning data mining : techniques for better predictive modeling and analysis of big data
Author 
Ratner, Bruce., author. Ratner, Bruce. Ratner, Bruce. Statistical modeling and analysis for database marketing.
Preferred Shelf Number 
HF5415.126 .R38 2012
Electronic Access 
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8. 
Cover image for Statistical modeling for management
Statistical modeling for management
Author 
Hutcheson, Graeme D. Moutinho, Luiz.
Preferred Shelf Number 
ONLINE(369401.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/statistical-modeling-for-management
SAGE research methods http://srmo.sagepub.com/view/statistical-modeling-for-management/SAGE.xml
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9. 
Cover image for Statistics for marketing and consumer research
Statistics for marketing and consumer research
Author 
Mazzocchi, Mario.
Preferred Shelf Number 
ONLINE(369402.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/statistics-for-marketing-and-consumer-research
SAGE research methods http://srmo.sagepub.com/view/statistics-for-marketing-and-consumer-research/SAGE.xml
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10. 
Cover image for Probabilistic methods for financial and marketing informatics
Probabilistic methods for financial and marketing informatics
Author 
Neapolitan, Richard E. Jiang, Xia. ScienceDirect (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
ScienceDirect An electronic book accessible through the World Wide Web; click for information
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11. 
Cover image for Probabilistic methods for financial and marketing informatics
Probabilistic methods for financial and marketing informatics
Author 
Neapolitan, Richard E. Jiang, Xia.
Preferred Shelf Number 
ONLINE
Electronic Access 
ScienceDirect http://www.sciencedirect.com/science/book/9780123704771
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12. 
Cover image for Generic drug product development : solid oral dosage forms
Generic drug product development : solid oral dosage forms
Author 
Shargel, Leon, 1941- Kanfer, Isadore.
Preferred Shelf Number 
QV 704 D8426 2005
Format: 
Availability 
Health Sciences Library~1
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