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1. 
Cover image for The history of marketing science
The history of marketing science
Author 
Winer, Russell S. Neslin, Scott A., 1952-
Preferred Shelf Number 
HF5415.2 H55 2014
Format: 
Availability 
Beytepe Library~1
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2. 
Cover image for Database Marketing Analyzing and Managing Customers
Database Marketing Analyzing and Managing Customers
Author 
Blattberg, Robert C. author. Kim, Byung-Do. author. Neslin, Scott A. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-0-387-72579-6
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Online Library~1
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