Shopper marketing and the role of in-store marketing

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Title:

Author:

Roggeveen, Anne L.

ISBN:

9781784410001

Publication Information:

Bingley, U.K. : Emerald, 2014.

Physical Description:

1 online resource (xxi, 220 p.) : ill.

Series:

Review of marketing research, v. 11

Subject Term:

Added Author:

Electronic Access:

Holds:
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Library	Material Type	Item Barcode	Shelf Number	Status	Item Holds
Searching... Online Library	E-Book	421550-1001	ONLINE	Searching... Unknown	Searching... Unavailable