Title:
Marketing scales handbook : the top 20 multi-item measures used in consumer research
Author:
Bruner, Gordon C.
ISBN:
9781482779912
Publication Information:
Fort Worth, Texas : GCBII Productions, c2013.
Physical Description:
viii, 150 p.
Holds:
Copies:
Available:*
Library | Material Type | Item Barcode | Shelf Number | Status | Item Holds |
|---|---|---|---|---|---|
Searching... | Book | 7.2/13/35618 | HF5415.2 B786 2013 | Searching... | Searching... |