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1. 
Cover image for Artificial intelligence for marketing : practical applications
Artificial intelligence for marketing : practical applications
Author 
Sterne, Jim, 1955- author.
Preferred Shelf Number 
HF5415 .S775 2017
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119406341
Format: 
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2. 
Cover image for The new science of customer relationships : delivering the one-to-one promise with AI
The new science of customer relationships : delivering the one-to-one promise with AI
Author 
Davenport, Thomas H., 1954- author. Sterne, Jim, 1955- author.
Preferred Shelf Number 
HF5415.5 .D38 2025
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781394320035
Format: 
Availability 
Online Library~1
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