Cover image for A creator's guide to transmedia storytelling how to captivate and engage audiences across multiple platforms
Title:
A creator's guide to transmedia storytelling how to captivate and engage audiences across multiple platforms
Author:
Phillips, Andrea, 1974-
ISBN:
9780071791533
Publication Information:
New York : McGraw Hill Professional, [2012]
Physical Description:
1 electronic text (xii, 272 p. : ill. (some col.)) : PDF file.
Series:
McGraw Hill ebook library. Business. Sales & marketing
Series Title:
McGraw Hill ebook library. Business. Sales & marketing
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