Cover image for Online panel research : a data quality perspective
Title:
Online panel research : a data quality perspective
Author:
Callegaro, Mario, editor.
ISBN:
9781118763520

9781118763506
Physical Description:
1 online resource (xxix, 477 pages).
Series:
Wiley series in survey methodology.
Abstract:
Provides new insights into the accuracy and value of online panels for completing surveys Over the last decade, there has been a major global shift in survey and market research towards data collection, using samples selected from online panels. Yet despite their widespread use, remarkably little is known about the quality of the resulting data. This edited volume is one of the first attempts to carefully examine the quality of the survey data being generated by online samples. It describes some of the best empirically-based research on what has become a very important yet controversial met.
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E-Book 341749-1001 ONLINE(341749.1)
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