Title:
Pharmaceutical marketing : a practical guide
Author:
Dogramatzis, Dimitris, 1962- author.
ISBN:
9780429134180
Physical Description:
1 online resource (xviii, 382 pages)
Contents:
pt. 1. The pharmaceutical market -- pt. 2. Marketing strategy -- pt. 3. Distribution strategy -- pt. 4. Pricing strategy -- pt. 5. Communication strategy -- pt. 6. Forecasting, planning, and evaluating.
Electronic Access:
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Library | Material Type | Item Barcode | Shelf Number | Status | Item Holds |
|---|---|---|---|---|---|
Searching... | E-Book | 541969-1001 | HD9665.5 .D64 2001 | Searching... | Searching... |