Consumer behavior : building marketing strategy

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Title:

Consumer behavior : building marketing strategy

Author:

Hawkins, Del I.

ISBN:

9780073530048

9780071318174

Edition:

12th ed.

Publication Information:

New York : McGraw-Hill Irwin, c2013.

Physical Description:

xxvii, 772 p. : col. ill. + 1 CD-ROM (4 3/4 in.)

Subject Term:

Consumer behavior -- United States.

Market surveys -- United States.

Consumer behavior -- United States -- Case studies.

Added Author:

Mothersbaugh, David L.

Holds:
Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Status	Item Holds
Searching... Beytepe Library	Book	7.2/14/1826	HF5415.33.U6 H38 2013	Searching... Unknown	Searching... Unavailable

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