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Cover image for Bayesian statistics and marketing
Title:
Bayesian statistics and marketing
Author:
Rossi, Peter E. (Peter Eric), 1955-
ISBN:
9780470863671

9780470863695
Publication Information:
Hoboken, NJ : Wiley, c2005.
Physical Description:
1 online resource (x, 348 p.) : ill.
Subject Term:
Marketing research -- Mathematical models.

Marketing -- Mathematical models.

Bayesian statistical decision theory.
Genre:
Electronic books.
Added Author:
Allenby, Greg M. (Greg Martin), 1956-

McCulloch, Robert E. (Robert Edward)
Electronic Access:
Books24x7 http://www.books24x7.com/marc.asp?bookid=13451
John Wiley http://dx.doi.org/10.1002/0470863692
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