Title:
Pharmaceutical product strategy : using dynamic modeling for effective brand planning
Author:
Paich, Mark, author.
ISBN:
9780203492529
9781135485214
9781135485252
9781135485269
Physical Description:
1 online resource (xvii, 306 pages)
Contents:
chapter 1 Chapter 1 -- chapter 2 Chapter 2 -- chapter 3 Chapter 3 -- chapter 4 Chapter 4 -- chapter 5 Chapter 5 -- chapter 6 Chapter 6 -- chapter 7 Chapter 7 -- chapter 8 Chapter 8 -- chapter 9 Chapter 9 -- chapter 10 0 Integrating the Thr ee Sectors of the Standar d Template Dynamic Model -- chapter 11 1 Strategy T esting Using Integrated Standar d Template Model -- chapter 12 2 Dynamic Modeling of First Mover Advantage and Network Ef fects -- chapter 13 3 Dynamic Modeling of New Marketplaces: Techniques for Dealing with Uncertainty -- chapter 14 4 Integrating Standar d Template Dynamic Models Acr oss Indications -- chapter 15 5 Dynamic Modeling of Phar maceutical Pipeline Portfolio Issues.
Electronic Access:
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Library | Material Type | Item Barcode | Shelf Number | Status | Item Holds |
|---|---|---|---|---|---|
Searching... | E-Book | 546259-1001 | HD9665.5 .P35 2005 | Searching... | Searching... |