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Cover image for The effects of social media advertising in China : theory, practices and implications
Title:
The effects of social media advertising in China : theory, practices and implications
Author:
Xuan, Changchun, 1981- author.
ISBN:
9781003310594

9781000646474

9781000646498
Physical Description:
1 online resource
Subject Term:
Internet advertising -- China -- Public opinion.

Internet marketing -- China -- Public opinion.

Social media -- China -- Public opinion.

Consumers -- China -- Attitudes.

BUSINESS & ECONOMICS / Marketing / General

BUSINESS & ECONOMICS / Advertising & Promotion
Electronic Access:
Taylor & Francis https://www.taylorfrancis.com/books/9781003310594
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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