Title:
Branded content and entertainment in advertising : a theoretical and empirical study of creative advertising practices
Author:
Rodríguez-Rabadán Benito, María, author.
ISBN:
9781003310686
9781000905588
9781000905571
Physical Description:
1 online resource.
Series:
Routledge studies in marketing
Electronic Access:
Taylor & Francis https://www.taylorfrancis.com/books/9781003310686OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Copies:
Available:*
Library | Material Type | Item Barcode | Shelf Number | Status | Item Holds |
|---|---|---|---|---|---|
Searching... | E-Book | 562747-1001 | HF5415.1255 | Searching... | Searching... |