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Cover image for Success in social marketing : 100 case studies from around the globe
Title:
Success in social marketing : 100 case studies from around the globe
Author:
Lee, Nancy R., author.
ISBN:
9781003272106

9781000586534

9781000586473
Physical Description:
1 online resource
Subject Term:
Social marketing.

Marketing -- Social aspects.

Consumer behavior.

POLITICAL SCIENCE / Public Affairs & Administration

POLITICAL SCIENCE / Public Policy / General
Added Author:
Kotler, Philip,
Electronic Access:
Taylor & Francis https://www.taylorfrancis.com/books/9781003272106
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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