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Cover image for Brand psychology : the art and science of building strong brands
Title:
Brand psychology : the art and science of building strong brands
Author:
Busche, Laura, author.
ISBN:
9781003336693

9781000986174

9781000986228
Physical Description:
1 online resource
Subject Term:
Branding (Marketing) -- Psychological aspects.

Product management -- Psychological aspects.

Brand name products.

BUSINESS & ECONOMICS / Advertising & Promotion

BUSINESS & ECONOMICS / Consumer Behavior

BUSINESS & ECONOMICS / International / Marketing
Electronic Access:
Taylor & Francis https://www.taylorfrancis.com/books/9781003336693
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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 E-Book 580211-1001 HF5415.1255
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