Title:
Essentials of health care marketing
Author:
Berkowitz, Eric N.
ISBN:
9780763783501
Edition:
2nd ed.
Publication Information:
Sudbury, Mass. : Jones and Bartlett Publishers, c2006.
Physical Description:
xvi, 416 s. : res.
Contents:
The meaning of marketing -- Marketing strategy -- The environment of marketing strategy -- Buyer behavior -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and monitoring.
Copies:
Available:*
Library | Material Type | Item Barcode | Shelf Number | Status | Item Holds |
|---|---|---|---|---|---|
Searching... | Book | 7.2/12/397808 | W 74.1 B513 2006 | Searching... | Searching... |