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Cover image for Probabilistic methods for financial and marketing informatics
Title:
Probabilistic methods for financial and marketing informatics
Author:
Neapolitan, Richard E.
ISBN:
9780123704771

9780080555676
Publication Information:
San Fransisco, CA : Morgan Kaufmann Publishers, c2007.
Physical Description:
1 online resource (viii, 413 p.) : ill.
Subject Term:
Finance -- Statistical methods.

Bayesian statistical decision theory -- Data processing.

Marketing -- Statistical methods.

Information technology.
Added Author:
Jiang, Xia.
Electronic Access:
ScienceDirect http://www.sciencedirect.com/science/book/9780123704771
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