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Cover image for Trust of Potential Buyers in New Entrepreneurial Ventures An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Qualities
Title:
Trust of Potential Buyers in New Entrepreneurial Ventures An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Qualities
Author:
Wiedenfels, Gunnar. author.
ISBN:
9783834994950
Physical Description:
XXVIII, 324p. 97 illus. online resource.
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E-Book 202409-2001 ONLINE
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