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Cover image for CIM coursebook project management in marketing
Title:
CIM coursebook project management in marketing
Author:
McKee, Frank.
ISBN:
9780080961224
Publication Information:
Oxford : Butterworth-Heinemann, 2009.
Physical Description:
xvii, 238 p. : ill. (some col.).
General Note:
"Professional diploma in marketing"--Cover.
Corporate Subject:
Chartered Institute of Marketing -- Examinations -- Study guides.
Subject Term:
Marketing -- Examinations -- Study guides.

Project management -- Examinations -- Study guides.
Added Author:
McKee, Frank.
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