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Cover image for Marketing technologies corporate cultures and technological change
Title:
Marketing technologies corporate cultures and technological change
Author:
Simakova, Elena, 1973-
ISBN:
9780203102039
Publication Information:
New York, N.Y. : Routledge, 2013.
Physical Description:
xvi, 185 p.
Series:
Routledge studies in innovation, organization and technology ; 25
Series Title:
Routledge studies in innovation, organization and technology ; 25
Subject Term:
Organizational change.

Electronic commerce.

Technological innovations -- Economic aspects.

Management -- Technological innovations.
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