Title:
Consumer behavior knowledge for effective sports and event marketing
Author:
Kahle, Lynn R.
ISBN:
9780203844113
Publication Information:
New York : Routledge, 2011.
Physical Description:
xxxiv, 314 p. : ill.
Electronic Access:
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Library | Material Type | Item Barcode | Shelf Number | Status | Item Holds |
|---|---|---|---|---|---|
Searching... | E-Book | 262794-1001 | ONLINE | Searching... | Searching... |