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Cover image for Consumer behavior : building marketing strategy
Title:
Consumer behavior : building marketing strategy
Author:
Hawkins, Del I.
ISBN:
9780073530048

9780071318174
Edition:
12th ed.
Publication Information:
New York : McGraw-Hill Irwin, c2013.
Physical Description:
xxvii, 772 p. : col. ill. + 1 CD-ROM (4 3/4 in.)
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Book 7.2/14/1826 HF5415.33.U6 H38 2013
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