Title:
Pharmaceutical marketing a practical guide
Author:
Dogramatzis, Dimitris, 1962-
ISBN:
9781420025989
Publication Information:
Denver, Colo. : IHS Health Group, c2001.
Physical Description:
xviii, 382 p. : ill. ; 26 cm.
Contents:
pt. 1. The pharmaceutical market -- pt. 2. Marketing strategy -- pt. 3. Distribution strategy -- pt. 4. Pricing strategy -- pt. 5. Communication strategy -- pt. 6. Forecasting, planning, and evaluating.
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