Title:
Data warehouse designs achieving ROI with market basket analysis and time variance
Author:
Silvers, Fon.
ISBN:
9781439870778
Publication Information:
Boca Raton, Fla. : CRC Press, 2012.
Physical Description:
xix, 276 p. : ill.
Contents:
ch. 1. Data warehouse ROI -- ch. 2. What is market basket analysis? -- ch. 3. How does market basket analysis produce ROI? -- ch. 4. Why is market basket analysis difficult? -- ch. 5. Market basket analysis solution definition -- ch. 6. Market basket architecture and database design -- ch. 7. ETL into a market basket datamart -- ch. 8. What is time variance? -- ch. 9. How does time variance produce ROI? -- ch. 10. Why is time variance difficult? -- ch. 11. Time variant solution definition -- ch. 12. Time variant database definition -- ch. 13. ETL into a time variant data warehouse -- ch. 14. Market basket analysis in a time variant data warehouse.
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