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Cover image for New food product development from concept to marketplace
Title:
New food product development from concept to marketplace
Author:
Fuller, Gordon W.
ISBN:
9781439818657
Edition:
3rd ed.
Publication Information:
Boca Raton : Taylor & Francis, 2011.
Physical Description:
xix, 487 p. : ill.
Contents:
1. What is new food product development? -- 2. The new product development team : company organization and its influence on new product development -- 3. What are the sources for new product ideas? -- 4. Strategy and the strategists -- 5. The tacticians : their influence in product development -- 6. The legal department : protecting the company, it's name, goodwill, and image -- 7. Quality control : protecting the consumer, the product, and the company -- 8. Going to market : success or failure? -- 9. Why farm out new product development? -- 10. New food product development in the food service industry -- 11. Product development in the food additive and food ingredient industries -- 12. Dancing but uncertain of the music.
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