Cover image for Strategic communications for nonprofit organizations seven steps to creating a successful plan
Title:
Strategic communications for nonprofit organizations seven steps to creating a successful plan
Author:
Patterson, Sally J.
ISBN:
9780470442708

9780470442715

9780470443118

9781118386804
Edition:
2nd ed.
Publication Information:
Hoboken, N.J. : Wiley, c2009.
Physical Description:
1 online resource (xiv, 274 p.) : ill.
Subject Term:
Nonprofit organizations -- Marketing -- Planning.

Advocacy advertising -- Planning.

Institutional advertising -- Planning.
Added Author:
Radtke, Janel M.

Radtke, Janel M. Strategic communications for nonprofit organizations.
Electronic Access:
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MyiLibrary, Table of contents http://www.myilibrary.com?id=200914&ref=toc
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