Title:
Marketing management : a strategic decision-making approach
Author:
Mullins, John W. (John Walker)
ISBN:
9780071326377
Edition:
8th ed.
Publication Information:
New York : McGraw-Hill, c2013.
Physical Description:
xxi, 547 p. : ill. ; 26 cm.
Subject Term:
Added Author:
Copies:
Available:*
Library | Material Type | Item Barcode | Shelf Number | Status | Item Holds |
|---|---|---|---|---|---|
Searching... | Book | 7.2/14/102530 | HF5415.13 M352324 2013 | Searching... | Searching... |