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Cover image for Services marketing : integrating customer focus across the firm
Title:
Services marketing : integrating customer focus across the firm
Author:
Zeithaml, Valarie A.
ISBN:
9780071263931
Edition:
5th ed.
Publication Information:
Boston : McGraw-Hill Irwin, c2009.
Physical Description:
xxviii, 708 p. : ill., map ; 26 cm.
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Book 7.2/14/102836 HD9980.5 Z45 2009
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