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Cover image for Encyclopedia of major marketing strategies. Volume 3
Title:
Encyclopedia of major marketing strategies. Volume 3
Author:
Miskelly, Matthew, editor.
ISBN:
9781414499222
Uniform Title:
Encyclopedia of major marketing campaigns.
Publication Information:
Detroit : Gale/Cengage Learning, 2013.
Physical Description:
1 online resource (xiv, 431 p.).
Series:
Gale virtual reference library
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Added Title:
Encyclopedia of major marketing campaigns.
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