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Cover image for Pharmaceuticals--where's the brand logic? branding lessons and strategies
Title:
Pharmaceuticals--where's the brand logic? branding lessons and strategies
Author:
Moss, Giles David.
ISBN:
9781439804278
Publication Information:
New York : Informa Healthcare, c2007.
Physical Description:
xv, 223 p. : ill.
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E-Book 342711-1001 ONLINE(342711.1)
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