Title:
Effective advertising understanding when, how, and why advertising works
Author:
Tellis, Gerard J., 1950-
ISBN:
9781452229379
Publication Information:
Thousand Oaks, Calif. ; London : SAGE, c2004.
Physical Description:
1 online resource (203 p.) : ill.
Series:
Marketing for a new century
Marketing for a new century.
Electronic Access:
SAGE knowledge http://sk.sagepub.com/books/effective-advertisingCopies:
Available:*
Library | Material Type | Item Barcode | Shelf Number | Status | Item Holds |
|---|---|---|---|---|---|
Searching... | E-Book | 368199-1001 | ONLINE(368199.1) | Searching... | Searching... |